At Exacta Systems, we’re not just shaping the future of gaming—we’re redefining
it. As a leader in historical horse racing (HHR) technology, we create
cutting-edge gaming solutions that power thrilling player experiences
nationwide. Now part of the Churchill Downs family, we’re backed by a storied
legacy of excellence in racing and gaming. This new chapter brings exciting
opportunities for growth, stability, innovation, and impact. If you're looking
for a career where technology meets tradition and where your ideas drive the
future, let’s explore the possibilities together!
JOB SUMMARY
As we continue to scale our footprint across new and existing jurisdictions, we
are seeking a Vice President of Sales & Revenue to lead and execute our
commercial growth strategy.
This role is a critical member of the leadership team, responsible for driving
revenue growth through a combination of strategic leadership, market expansion,
and direct business development. The Vice President of Sales & Revenue will own
the end-to-end commercial strategy, including new market entry, partner
development, customer expansion, and long-term revenue optimization.
This position uniquely blends executive-level strategy, people leadership, and
hands-on deal execution. The VP will directly lead and develop a high-impact
commercial team while also serving as a key individual contributor in securing
and expanding strategic partnerships across jurisdictions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Commercial Strategy & Revenue Leadership
* Own and define Exacta Systems’ overall commercial strategy and revenue
roadmap, aligning with organizational growth objectives and market
opportunities
* Identify, evaluate, and prioritize new market expansion opportunities across
jurisdictions, including regulatory considerations and competitive dynamics
* Establish revenue targets, pipeline strategy, and performance metrics to
drive predictable and scalable growth
* Partner with Product, Engineering, and Marketing to align commercial strategy
with product roadmap, positioning, and go-to-market execution
Business Development & Market Expansion
* Serve as a senior individual contributor in originating, developing, and
closing strategic deals across new and existing markets
* Build and maintain executive-level relationships with operators, regulators,
and key industry stakeholders
* Lead complex negotiations, contract structuring, and partnership agreements
* Represent Exacta Systems in industry forums, conferences, and strategic
discussions to enhance brand presence and market credibility
Customer Growth & Revenue Optimization
* Oversee and support expansion within existing customer relationships,
ensuring long-term partnership success and revenue growth
* Lead team to drive retention, upsell, and cross-sell strategies
* Ensure a consistent, high-quality customer experience aligned with Exacta’s
standards and regulatory expectations
Leadership & Team Development
* Lead, mentor, and develop a high-performing commercial team, including:
* Account Executives
* Strategic Partnership Managers
* Foster a culture of accountability, ownership, and continuous improvement
across the commercial organization
* Provide coaching, guidance, and professional development to team members,
enabling both individual and organizational growth
* Build scalable structures, processes, and expectations as the commercial
function evolves
Cross-Functional Alignment & Executive Leadership
* Serve as a key member of the executive leadership team, contributing to
company-wide strategy, planning, and decision-making
* Collaborate closely with Product and Engineering to ensure market insights
and customer feedback inform product strategy and roadmap decisions
* Partner with Marketing (including Product Marketing) to ensure consistent
positioning, messaging, and commercial enablement
* Provide regular updates to executive leadership on revenue performance,
pipeline health, and strategic initiatives
Performance Management & Analytics
* Establish and monitor key performance indicators (KPIs) related to revenue
growth, pipeline development, customer expansion, and market penetration
* Leverage data and insights to continuously refine commercial strategies and
improve outcomes
* Ensure disciplined pipeline management and forecasting accuracy
Other Duties
* Other responsibilities as assigned in support of Exacta Systems’ growth and
operational objectives
REQUIRED SKILLS AND ABILITIES
* Exceptional leadership and executive presence, with the ability to influence
at all levels internally and externally
* Strong commercial acumen with a demonstrated ability to develop and execute
revenue strategies in complex, regulated environments
* Proven ability to lead complex negotiations and close high-value, strategic
deals
* Ability to balance strategic thinking with hands-on execution in a
fast-paced, evolving environment
* Strong relationship-building skills with the ability to establish credibility
with operators, regulators, and partners
* Excellent communication, presentation, and storytelling skills
* Demonstrated ability to communicate with clarity, precision, and diplomacy
both verbally and in writing
* Highly organized with strong project and pipeline management capabilities
* Data-driven mindset with the ability to interpret performance metrics and
drive informed decisions
* Entrepreneurial, proactive, and results-oriented approach
* Travel extensively as needed (up to 50%)
*
EDUCATION AND EXPERIENCE
* Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA
preferred).
* 10+ years of progressive experience in sales, business development, or
commercial leadership roles
* 5+ years in a senior leadership role with direct responsibility for revenue
growth and team leadership
* Experience within casino gaming or adjacent markets
* Proven track record of successfully entering new markets and scaling revenue
across multiple jurisdictions
* Experience leading and developing high-performing commercial teams
* Demonstrated success in both individual contributor roles and leadership
positions
* Strong preference for existing relationships within the domestic and
international casino gaming space, with an emphasis on land-based operations
* Ability to work effectively across different time zones and travel
internationally as needed.
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
* Ability to sit or stand for extended periods while working at a computer
* Ability to travel as needed (domestic and international) to support business
development, partner meetings, and industry events
* Ability to communicate effectively in person, via phone, and through virtual
platforms
All qualified applicants will receive consideration for employment without
regard to race, color, religion, sex, sexual orientation, gender identity,
national origin, or disability.