DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our
people are the backbone, heart and soul of our firm. Wherever you are in your
professional journey, DLA Piper is a place you can engage in meaningful work and
grow your career. Let’s see what we can achieve. Together.
Summary
As the Senior Manager Digital Campaigns - Disputes, in collaboration with and in
support of the firm’s strategic initiatives, you will lead the design, planning,
execution, and measurement of integrated, multi-channel digital marketing
campaigns for practice groups within the Disputes vertical, supporting brand
awareness, demand generation, and business development initiatives. Serving as
an internal consultant, this individual will advise the team on the strategies
that best enable them to achieve their business goals. You will also capture
relevant data and clearly translate campaign results for a variety of internal
stakeholders.
Working in collaboration with the Director, Digital Campaigns, you will serve as
a strategist promoting the firm's content on its external, global digital
channels, developing creative ways to engage target audiences online and
producing compelling content campaigns that align with the firm's brand
identity, values and tone of voice. In addition, the Sr. Manager Digital
Campaigns will lead the development of digital syndication strategies for
Disputes attorneys to enhance their online presence and support business
development.
Location
This position can sit in any of our U.S. offices and offers a hybrid work
schedule.
Responsibilities
* Collaborate with Disputes vertical marketing and business development teams,
attorneys, and cross functional teams (communications, events, HR, client
development) to drive impactful campaigns for the Disputes vertical
* Collaborate with practices, sectors, communications, events, human resources,
and client development teams to develop, execute and measure various brand,
client, prospect, and talent acquisition campaigns and initiatives
* Perform extensive research to gain in-depth knowledge of target audiences and
customer personas within the Disputes vertical, including journey map
development and researching business requirements
* Manage the execution and measurement of paid social media and paid digital
advertising efforts within priority Disputes campaigns
* Manage digital campaign programs to support the scaling of the campaign
function
* Define key performance indicators, implement measurement and analytics
methods and provide data-driven insights and recommendations to senior
leadership and stakeholders for the Disputes vertical
* Provide key data and analysis of campaign activities to relevant teams and
senior firm leadership
* Optimize campaigns in-flight, redirecting investment in channels and
activities that drive the most impact
* Review and analyze client feedback to inform future campaign strategy
* Contribute actively to Digital Strategy & Brand team priority initiatives and
Communication team initiatives
* Provide input on existing processes and technology platforms and collaborate
with IT to provide recommendations on automation, connectivity, and data
insights
* Lead efforts within the team to maintain playbooks and communicate best
practices to consistently improve campaign results
* Stay current on industry trends, emerging technologies, and best practices in
digital marketing, with a focus on the disputes market
Desired Skills
* Five plus years' experience focused on successfully designing and delivering
integrated, multi-channel marketing campaigns that drive business results
* Experience working within a complex, matrixed, legal or professional services
organization preferred
* Experience creating and promoting compelling content such as articles, social
media content, infographics, podcasts and video, tailored to the business
priorities of the Disputes vertical
* Demonstrated experience designing and executing an integrated strategy and
plan while working with peers across brand strategy, media relations,
digital, social, search, events, alumni, pro bono, talent and internal
communications
* Experience managing budgets and optimizing outcomes based on campaign results
* Excellent communication skills, including the ability to present and express
ideas clearly and persuasively
* Proven strategic thinking and savvy digital marketers able to lead and drive
the strategy, development and execution of the digital marketing plan and
emerging media initiatives
* Knowledge of best-in-class marketing technology platforms and tools,
including digital advertising, CRM, marketing automation, content management
and analytics
* Strong data and analytical mindset and an ability to set, measure and report
on key performance indicators
* Ability to coordinate multiple projects and set clear priorities
* Strong attention to details and ability to work effectively in a fast-paced
environment
Minimum Education
* Bachelor’s degree in Business Administration, Marketing, Communications, or
similar field.
Preferred Education
* Master’s degree in Business Administration, Marketing, Communications, or
similar field.
Minimum Years of Experience
* 10+ years of marketing/communications experience
Essential Job Expectations
While the specific job requirements of a DLA Piper position may vary depending
upon scope of the job and area of specialty, there are certain universal
requirements that are expected of all DLA Piper employees, which include but are
not limited to:
* Effectively communicate, verbally and in writing, with clients, lawyers,
business professionals, and third parties.
* Produce deliverables, answer phone calls, and reply to correspondence in an
efficient and responsive manner.
* Provide timely, accurate, and quality work product.
* Successfully meet deadlines, expectations, and perform work duties as
required.
* Foster positive work relationships.
* Comply with all firm policies and practices.
* Engage in both physical and sedentary activity, such as (a) working at a
computer for extended periods of time, including on-screen reading and
typing; (b) participating in digital/virtual conference calls; (c)
participating in meetings as needed.
* Ability to work under pressure and manage competing demands in a fast-paced
environment.
* Perform all other duties, tasks or projects as assigned.
Our employees are expected to embrace and uphold our firm values as a part of
our DLA Piper culture. We are committed to excellence in how we represent our
clients and develop our people.
Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a
negligible amount of force frequently or constantly to lift, carry, push, pull
or otherwise move objects, including the human body. Sedentary work involves
sitting most of the time. Jobs are sedentary if walking and standing are
required only occasionally and all other sedentary criteria are met.
Work Environment
The individual selected for this position may have the opportunity for a hybrid
work arrangement comprised of remote and in-office work, the requirement for
which will be determined in coordination with the hiring manager or supervisor
and may be modified in the firm’s discretion in the future.
Disclaimer
The purpose of this job description is to provide a concise statement of the
work elements and to organize and present the information in a standardized way.
It is not intended to describe all the elements of the work that may be
performed by every individual in this classification, nor should it serve as the
sole criteria for personnel decisions and actions. The job duties, requirements,
and expectations for this position may be modified at the Firm’s discretion at
any time. This job description does not change the at-will nature of
employment.
Application Process
Applicants must apply directly online instead of sending application materials
via email.
Accommodation
Reasonable accommodations may be made upon request to permit individuals with a
disability to perform the essential functions and responsibilities of the
position or to participate in the job selection process. If you have a request
for an accommodation during the application process, please contact
careers@us.dlapiper.com [careers@us.dlapiper.com].
Agency applications will not be considered.
No immigration sponsorship is available for this position.
The firm’s expected hiring range for this position is $149,276 - $237,355 per
year depending on the candidate’s geographic market location.
The compensation offered for employment will also be dependent on other factors
including the candidate’s experience, skills, educational and professional
background, and overall qualifications. We offer a comprehensive package of
benefits including medical/dental/vision insurance, and 401(k).
Applicants who are not based in the jurisdiction in which this position is
posted and who apply for this role are doing so voluntarily and are not eligible
for relocation assistance. Any relocation benefits, if any, are provided only
where a relocation is required at the firm’s direction and in accordance with
applicable policy and law.
#LI-GB1
#LI-Hybrid
DLA Piper is an equal opportunity employer. All qualified applicants will
receive consideration for employment without regard to race, color, religion,
sex, sexual orientation, gender identity, national origin, disability, or status
as a protected veteran. Job applicant poster viewing center
[https://mandatoryview.com/?LicenceId=09b17fa3-b781-4022-bfdd-ec61a570463c&ProductType=OnlineApplicant].