Requisition ID: 66610 Title:
Product Marketing Management - Arthroplasty
Arthrex, Inc. is a global medical device company and a leader in new product
development and medical education in orthopedics. Arthrex is actively searching
for a Product Marketing Manager or an Associate Product Marketing Manager to
lead, plan and execute downstream marketing for products in our Arthroplasty
portfolio. The successful candidate will build relationships with key customers
and internal departments to develop creative marketing and promotional plans.
The position is onsite based in Naples, FL – not remote. Join our talented team
at a global medical device company focused on Helping Surgeons Treat Their
Patients Better™.
Essential Duties and Responsibilities:
* Work closely with Sr Managers of Strategic Marketing and Product Directors to
develop and manage promotional planning and execution for products and brands
at Arthrex
* Work closely with product management to set priorities for promotional focus
and efforts in order to best allocate resources to key growth product
families
* Responsible for developing marketing plans that include targeting, value
proposition, key messaging, market analysis, competitive analysis,
promotional planning, trade show strategy, sales tool development, digital
and web strategy and a revenue walk for each product category
* Develop promotional launch plans for new products including key messaging,
photography, videos, marketing materials, sales tools, ads, white papers and
trade show strategy for important new products
* Annually present marketing plans to the leadership team and the PM team
* Lead a monthly review of progress and updates for the Product Director and PM
team.
* Meet regularly with MarComm leadership to discuss priorities and timelines
for arthroplasty product promotional assets and campaigns
* Work with Sales Leadership to develop tools and resources to support their
efforts on the product lines
* Provide creative direction on campaigns, marketing materials, sales tools,
ads, etc. and review and communicate campaign messaging and strategy
regularly with the product managers for key initiatives
* Work with HCP consultants to develop promotional ideas, review materials and
support educational presentations to include key products and techniques
* Conduct research with surgeons and reps to review and test messaging, gain
feedback on materials, and obtain feedback on key products
* Ability to work with cadavers in a lab setting.
* Work closely with the arthroplasty project coordinator to effectively move
assets through the review and approval process in the MRM system
* Travel for training, meetings, and trade shows may be required up to 25%
* In-office, Naples FL-based position; not remote.
Education and Experience:
* Bachelor’s degree required; preferably in business, engineering or clinical.
* Master’s degree preferred.
* Product Marketing Manager level requires 5 or more years’ experience in
medical device development and/or product management and/or engineering
and/or sales and/or marketing and/or clinical experience. OR two years as an
Arthrex Associate Product Marketing Manager OR two years as a sales
representative at an Arthrex Agency required.
* Associate Product Marketing Manager requires 1 year of medical device sales
and/or marketing and/or product management and/or engineering and/or clinical
experience OR a Master’s degree is required.
* Orthopedic experience preferred.
* Understanding of all functions involved in development, production, and
marketing of product is preferred.
Knowledge and Skill Requirements/Specialized Courses and/or Training:
* Skilled in working with different functions and effectively coordinates their
activities to achieve desired results.
* Excellent listening skills, including the ability to identify and isolate
customers concerns or objections, in addition to excellent written and oral
communication skills.
* Excellent public speaking and presentation skills are required.
* Proven success in developing and executing promotional campaigns for product
launches.
* Ability to develop strategic marketing plans.
Arthrex Benefits
* Medical, Dental and Vision Insurance
* Company-Provided Life Insurance
* Voluntary Life Insurance
* Flexible Spending Account (FSA)
* Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
* Matching 401(k) Retirement Plan
* Annual Bonus
* Wellness Incentive Program
* Free Onsite Medical Clinics
* Free Onsite Lunch
* Tuition Reimbursement Program
* Trip of a Lifetime
* Paid Parental Leave
* Paid Time Off
* Volunteer PTO
* Employee Assistance Provider (EAP)
All qualified applicants will receive consideration for employment without
regard to race, color, religion, age, sex, sexual orientation, gender identity,
national origin, disability, protected veteran status, or any other status
protected by law.