SENIOR ASSISTANT PERSONAL TRAINING MANAGER
Full-Time Non-Exempt
Reports to: General Manager
We’re seeking a Senior Assistant Personal Training Manager to lead our fitness
team and elevate the member experience—driving personal training sales, ensuring
program quality, and delivering a results-focused, welcoming environment.
This role is offered by JEM Wellness Brands, a proud franchise operator of
Crunch Fitness—the “No Judgment Gym” known for fun, effective workouts. Crunch
serves over 3 million members across 500+ locations and ranks #1 in fitness and
#32 overall on Entrepreneur’s Franchise 500 (2025), featuring its new Crunch 3.0
design.
JEM Wellness Brands is growing rapidly and committed to your future. Since
2022, we’ve acquired six Northern California Crunch locations, partnered with
Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year,
we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM
leadership. Our mission is to empower people to feel good in their bodies,
confident in their choices, and connected to a lifestyle of wellness.
We operate with core values of Resilience, Service, Transformation, and
Excellence—building a movement of self-improvement through purpose-driven work
and a people-first culture.
Position Overview
The Senior Assistant Personal Training Manager is a key leader within the club
responsible for driving the success of Crunch Fitness’ Personal Training program
through member engagement, revenue growth, and retention. This role focuses on
new client acquisition, existing client retention, and delivering an exceptional
client journey via high-quality training services.
The PTM leads a team of Personal Trainers, manages the front-end sales process,
and ensures operational excellence in program delivery. Responsibilities include
executing the CrunchOne Kickoff (C1KO) sales
process, maintaining accountability to the Client Journey, and fostering a
culture of performance and development. This position requires strong leadership
skills, fitness expertise, and proven ability in sales and team management.
Senior Assistant Personal Training Manager Responsibilities
Sales & Client Engagement
* Perform at least 50% of all CrunchOne Kickoffs (C1KOs) to drive PT sales.
* Coach and role-play with trainers to improve consultative selling and
assumptive close techniques.
* Own the Client Journey, with emphasis on the first 90 days of engagement.
* Drive consistency and speed-to-schedule, targeting 24–48 hour booking
windows.
* Monitor funnel KPIs and implement improvement plans.
Program Delivery & Quality
* Ensure all training programs are science-based, personalized, and
results-driven.
* Oversee accurate administration of PT services, including:
* dotFIT program and supplements
* Goal tracking and progress reporting
* Measurement tracking and program design
* Teach and utilize Enhance Platform for client management and execution.
* Ensure trainers meet Crunch and JEM session delivery standards.
Team Leadership & Development
* Recruit, hire, train, and develop a high-performing team of Personal
Trainers.
* Lead with JEM’s core values: Resilience, Service, Transformation,
Excellence.
* Conduct ongoing coaching, 1:1 development meetings, and performance reviews.
* Maintain standards for professionalism, punctuality, friendliness, and
cleanliness.
Operational & Business Management
* Build weekly schedules aligned to KPIs and business needs.
* Maintain accurate reporting for PT performance and contribution margin.
* Partner with the General Manager on PT strategy, budgeting, and department
growth.
* Support overall club operations, equipment readiness, and service standards.
Group Fitness Support
* Must be HIIT certified (or able to obtain quickly).
* Capable of teaching HIIT-format classes as needed to support club
operations.
Required Skills & Experience
* Personal training experience.
* Strong PT knowledge and program design expertise.
* CPR/AED certification (or ability to obtain within 30 days of hire).
* Ability to coach teams, lead groups, and uphold high member service
standards.
* Proven sales ability with strong communication and rapport-building skills.
* Ability to operate all club equipment and demonstrate fitness techniques.
* Nationally accredited personal training certification (must obtain within 90
days of hire).
Preferred Experience
* 2+ years of experience as a personal trainer.
* Prior management experience in fitness, retail or hospitality leading 3-10
employees.
* Consultative sales experience.
* Familiarity with Crunch systems: VFP, dotFit, ABC/Datatrak, Crunch
U, Styku.
Physical Requirements
* This is a physically active role requiring the ability to
regularly demonstrate proper fitness techniques and maintain mobility across
the club floor.
* The position involves prolonged periods of standing, bending, reaching, and
active movement throughout work hours, as well as lifting and/or moving up to
50 pounds.
Education Requirements
* High school diploma or GED required
* Bachelor's degree in business management or related field preferred
Schedule Requirement
This position is designated as a day-shift role. Employees must be available and
flexible to work any day of the week, Monday through Sunday, as scheduled by the
Company. Work schedules may vary based on business needs.
Compensation (Hourly)
* $18.00 - 20.00/hour
* Annual Performance-Based Bonus and Commission Potential: $15,000 - 25,000
Benefits
* Comprehensive Health Coverage – Full-time team members are eligible for
medical, dental, and vision insurance.
* Income Protection – Short-term and long-term disability insurance available
for full-time employees.
* Additional Coverage Options – Access to a variety of ancillary insurance
plans for full-time employees.
* Retirement Savings – 401(k) plan with employee contribution options,
available to all employees after six months of service available for
full-time and part-time employees.
* Paid Time Off – Full-time hourly team members are eligible for accrual-based
Paid Time Off and can earn up to 40 hours per year.
* Wellness Perks – Complimentary Crunch gym membership for all employees.
* Safety & Certification Support – Free CPR/AED re-certifications provided by
the company for all employees.
Disclaimer
It is the responsibility of the candidate to obtain and maintain all required
certifications at their own expense, including but not limited to Personal
Training Certification, Group Fitness Certification, and CPR/AED Certification,
as a condition of employment.
Conditional Employment Statement – Personal Training Roles
Employment in this position is contingent upon meeting the following
certification requirements:
* If you do not currently hold a nationally accredited personal training
certification and/or a degree in Kinesiology, you must obtain one nationally
accredited certification within 90 days of your hire date.
Accepted Certifications (one or more required):
* ACSM – Certified Personal Trainer (CPT)
* ACE – Certified Personal Trainer (CPT)
* Cooper Institute – Personal Trainer (PT)
* IFPA – Personal Fitness Trainer (PFT)
* NASM – Certified Personal Trainer (CPT), Corrective Exercise Specialist
(CES), Performance Enhancement Specialist (PES)
* NESTA – Personal Fitness Trainer (PFT)
* NFPT – Personal Fitness Trainer (PFT)
* NSCA – Certified Personal Trainer (CPT) or Certified Strength and
Conditioning Specialist (CSCS)
Failure to meet this requirement within the specified timeframe may result in
termination of employment.
About JEM Wellness Brands
Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness
franchisee platform and an official franchise partner of Crunch Fitness. Our
mission is simple: to empower people to feel good in their bodies, confident in
their choices, and connected to a lifestyle of wellness. Through our portfolio
of industry-leading brands, we do good by doing well.
We envision a world where wellness is accessible, inclusive, and deeply
personal—where fitness, beauty, and recovery are not just services, but a way of
life. Guided by our core values of Resilience, Service, Transformation, and
Excellence, we strive to create meaningful experiences for our community, team
members, and customers.
At JEM, culture is our heartbeat. We’re a team of passionate leaders and
purpose-driven professionals who celebrate wins, support growth, and put people
first—always.
Additional Requirements & Equal Opportunity Statement
All employees at JEM Wellness Brands must be 18 years of age or older.
Crunch Fitness Powered by JEM Wellness Brands provides equal employment
opportunities to all employees and applicants and strictly
prohibits discrimination or harassment of any kind. Employment decisions are
made without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic protected by federal,
state, or local laws.
Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa
sponsorship or support visa transfers for this position. Applicants must be
authorized to work in the United States without the need for current or future
visa sponsorship.
Crunch Fitness Powered by JEM Wellness Brands