Agency:
Weber Shandwick
Job Function:
Data and Analytics
Job Subfunction:
Data Science and Analytics
Job Description:
Who We Are
Weber Shandwick is more than a leading global PR agency – we’re an engagement
agency and we’re working in and around the cutting edge of the new media
landscape. We’re storytellers, content creators, and we engage people IN the
story. Our success is built on a deep commitment to client service and to our
people. We embrace creativity and collaboration, and we engage stakeholders in
new and creative ways to build brands and reputations.
Senior Analyst, Analytics
You’re curious, organized, methodical, and proactive. You like to use
substantiated data to both identify and solve problems, rather than trust your
gut alone.
As the core team of global communications powerhouse Weber Shandwick, we are
leveraging data science approaches and development tools to provide unparalleled
access to unexplored insights derived from the world’s most important digital,
social and e-commerce platforms.
Our clients span five continents, and their consumers are everywhere. The
systems and tools we are designing will be one of a kind and unique in their
value to meet the global marketplace's current and future needs.
We Are Seeking:
We are seeking a strategic thinker with a strong analytical mind to help compile
and analyze data, and extract deep insights using the approaches, systems and
tools we are designing in-house and have licensed from third parties. You will
be able to leverage data to uncover insights and tell compelling stories.
The Senior Analyst will join the Washington, D.C.’s Analytics & Intelligence
team to focus on delivering insightful and impactful analytics core to the
marketing and communications objectives of our clients.
The position will directly report to and work with the Washington D.C. office
but may support teams across all North American practice areas.
What You Will Be Doing:
Lead day-to-day project delivery, coordinating with clients and the rest of your
Weber Shandwick teammates to establish partnerships and prove value/ROI,
infusing all aspects of the work with data-driven insights and measurement.
Work with Impact teammates to create visually compelling reporting and insights
that allow clients to easily evaluate communications, media and/or site
performance relative to business objectives.
Evangelize the use of data to inform decision-making at all levels internally
and externally.
Educate non-technical account team members on key requests and analysis process.
Participate in business development activities, including scope design,
strategic analysis, slide preparation and work planning.
Basic Qualifications
2-4 years relevant full-time experience; preferably in Consumer Insights,
Marketing Analytics, or Performance Marketing fields.
Experience working on analytics that demonstrate the value of marketing and
communications programs across paid, earned, social, and owned media
components.
Experience working on analytics for communications programs with earned, owned,
and paid media components, including social media, site analytics, and search.
Ability to leverage scripting to automate analyses, data cleansing, and data
integration tasks.
Understanding of enterprise data management, integration, and governance
principles.
Experience with relational databases and statistical analysis/programming
languages such as SAS, SQL, R or Python.
Strong interest and capacity to translate data and research into strategic
insights and recommendations.
Passion for working with data and deriving insights to answer client business
questions.
Experience with syndicated research tools such as MRI Simmons, YouGov or GWI a
plus.
Expertise with site analytics and social platforms including Adobe Analytics,
Google Analytics, Facebook/Instagram, TikTok, and X.
Experience with social listening tools such as Quid, Talkwalker, or Brandwatch a
plus.
Ability to work independently and in an integrated team setting.
Strong communication (written and presentation) skills.
Commitment to learning and the drive to take initiative.
Strong organizational skills and attention to detail.
Comfort with working in and contributing to a fast-paced, team environment.
Salary range: $71,000 - $85,000
Where an employee or prospective employee is paid within this range will depend
on, among other factors, actual ranges for current/former employees in the
subject position; market considerations; budgetary considerations; tenure and
standing with the company (applicable to current employees); as well as the
employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
Weber Shandwick recruits qualified applicants without regard to race, color,
religion, gender, age, ethnic or national origin, protected veteran status,
physical or mental disability, sexual orientation, gender identity, marital
status or citizenship status.
#LI-KG1 71,000-85,000
Omnicom’s policy requires employees to work in the office for a minimum of three
days a week, unless additional in-office days are directed by their agency or
manager. Our objective is to increase this requirement over time, and many of
our agencies as well as Omnicom’s corporate group already require five days of
in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that
talent is uniquely distributed, and we’re focused on developing inclusive teams
that can bring the best solutions to everything we do. We strongly believe that
celebrating what makes us different makes us better together. Join us—we look
forward to getting to know you. We will process your personal data in accordance
with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
[https://www.omc.com/privacy-notice/]
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal
employment opportunities to all employees and applicants for employment without
regard to race, religion, color, ethnic origin, gender, gender identity, age,
marital status, veteran status, sexual orientation, disability, or any other
basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.