Superior Insurance Partners is a rapidly growing insurance brokerage platform
specializing in commercial lines, personal lines, and employee benefits
solutions for businesses and individuals across the United States. Through
strategic acquisitions and long-term partnerships with leading independent
agencies, Superior has built a strong presence throughout the Midwest and
Eastern U.S.
At the core of Superior’s approach is its mission: to improve the lives of its
Agency Partners by supporting their personal, professional, and financial goals.
Rather than applying a one-size-fits-all model, Superior develops customized
growth strategies tailored to each partner agency’s unique vision and
objectives. Agency partners gain access to a robust shared-services platform
that includes accounting and finance, recruiting, human resources, AMS/IT
support, marketing, and M&A expertise — allowing local agencies to maintain
their entrepreneurial culture while benefiting from the scale, resources, and
best practices of a larger organization. Long-term economic alignment ensures
partners remain invested in the collective success and growth of the platform.
Superior Insurance Partners is backed by Tyree & D'Angelo Partners (“TDP”), a
leading Chicago-based private equity firm focused on investing in and partnering
with lower middle-market businesses. TDP companies have completed over 1,000
partnerships, have grown to over $4 billion of enterprise value, and TDP has
over $1.4 billion of capital under management.
Position Overview
Superior Insurance Partners is seeking a Regional Sales Leader to step into a
high-impact player-coach role within our growing platform. The Sales Leader will
be responsible for driving new business production, developing and coaching
producers, strengthening pipeline discipline, and building a consistent,
intentional sales culture. This role directly supports a growing team of
producers and works closely with executive leadership to support long-term
growth objectives.
Key Responsibilities
Sales Leadership & Producer Development
* Lead, coach, and develop a team of producers, with clear expectations to
elevate individual performance
* Drive consistent sales velocity growth across the team
* Conduct structured, productive 1:1 coaching sessions focused on:
* New business development
* Pipeline health and opportunity strategy
* Sales activity and execution
* Individual development plans and career progression
* Join producers on client and prospect meetings to:
* Provide live coaching and feedback
* Help advance deals and overcome obstacles
* Model effective, repeatable sales behaviors
Sales Process, Accountability & Execution
* Hold producers accountable for sales activity, appointments, and
follow-through
* Run structured sales meetings emphasizing:
* Accountability and execution
* Pipeline transparency and deal progression
* Skill reinforcement and role-playing
* Bring greater intentionality to:
* Pipeline building (how to build it—not just track it)
* Prospecting consistency and time management
* Sustainable performance and work-life balance
* Challenge producers constructively through:
* Role-playing and skill practice
* Real-time coaching and feedback
* Clear expectations between meetings
Recruiting & Talent Pipeline Development
* Actively support the recruitment of production talent
* Help build a culture where leaders and producers contribute to recruiting
* Leverage relationships from large brokerage environments (e.g., AJG, Marsh,
Aon, Alliant)
* Build and maintain a long-term producer talent pipeline
* Partner with executive leadership and Talent Acquisition on hiring strategy
Prospecting Strategy & Market Focus
* Help producers identify and prioritize the right prospects through:
* Industry and niche focus
* Ideal group size and account profile
* List building and targeting strategies
* Warm-lead strategies and Centers of Influence (COIs)
* Provide guidance on account strategy, structure, and overall approach
* Support developing producers with day-to-day deal and pipeline questions
Personal Production
* Actively produce new business with meaningful annual production expectations
aligned with leading a team of producers
* Focus on middle-market accounts, typically serving organizations with
$10M–$150M in revenue
* Leverage existing relationships, referral partners, and Centers of Influence
to drive consistent deal flow
* Serve as a role model for prospecting discipline, deal strategy, and
execution
Experience & Industry Expectations
* Property & Casualty (P&C) or Employee Benefits (EB) experience required
* Familiarity with cross-sell work or collaboration strongly preferred
* Industry experience is critical to effectively coach and develop producers,
particularly newer producers
* This role is not intended for candidates new to the insurance industry, as
that would slow team development
Qualifications
* Proven success as a middle-market producer in P&C and/or Employee Benefits
* Demonstrated ability to generate and manage a substantial book of business
* Desire to move into a formal sales leadership role
* Strong coaching mindset—values developing people as much as producing
* Comfortable challenging others and holding teams accountable
* Strong executive presence, communication skills, and credibility with
producers and leadership
* Experience in large brokerage environments is a plus
What Success Looks Like
* Clear lift in producer confidence, pipeline quality, and accountability
* Consistent sales rhythm driven by execution and coaching
* Stronger sales culture centered on discipline, support, and performance
* A visible, trusted leader producers want to follow
Compensation Philosophy & Incentives
This is a performance-oriented, player-coach role. Compensation is structured to
reward producer development, sustained sales growth and personal production.
* Competitive base salary to support leadership responsibilities
* Commission on personal production
* Performance-based incentives tied to sales velocity and producer development
* Long-term equity opportunities aligned with building enterprise value
Meaningful upside is earned through writing business, developing producers, and
driving long-term growth