OVERVIEW
The Senior Public Relations Specialist is responsible for a wide range of
activities, including writing, media relations, influencer relations, event
support, outcomes measurement and more. This individual is familiar with a
variety of the field’s concepts, practices and procedures, and relies on his/her
own experience and judgment to plan and accomplish goals.
As with every level of PR practitioner, the Senior PR Specialist helps maintain
a favorable public image for clients as well as Curious Plot.
Background of this individual should align closely with the agency’s business
focus of food, agriculture and companion animal health within the
business-to-business and business-to-consumer spectrum.
RESPONSIBILITIES & SKILLS
* Copywriting for a variety of needs/channels
* Media pitching and building media relationships
* Identifying and working with influencers
* Supporting strategic planning, including ideation for PR campaigns
* Monitoring media coverage, tracking results and reporting to clients
* Ensuring all communications are accurate and consistent with overall brand
positioning
* Proactive communication support, including timely responses to questions,
clear follow-up, and proactive status updates for clients, account team and
integrated team members
* Managing media requests in a prioritized manner, with well-timed responses
and clear escalation when needed
* Maintaining team visibility into priorities, deadlines, risks, and changes in
scope to ensure alignment across deliverables
* Tracking budgets and hours on projects
* Effectively managing up with supervisors and account leaders
* Beginning people management skills
EDUCATION & EXPERIENCE
* Bachelor’s degree in English, journalism, communications, marketing or
related field
* Four to six years of experience in journalism or communications
* Proficiency with various technology tools including Microsoft Office suite
(Word, Powerpoint, Excel, Teams)
* Working knowledge of AP style
* Identifying and working with influencers
* Experience with food or agriculture preferred
* Agency experience preferred
BENEFITS & COMPENSATION
The pay range is $65,000 - $85,000
Pay is based on several factors which vary based on position. These include
labor markets and in some instances may include education, work experience and
certifications. In addition to your base pay, Curious Plot cares about and
invests in you as a team member, so that you can take care of yourself and your
family. Curious Plot offers eligible team members and their eligible dependents
comprehensive health benefits and employee assistance programs, which may
include dental, medical, vision, life insurance and more. Other benefits for
eligible team members include 401(k), short term disability, long term
disability, paid national holidays, parental leave, paid sick leave and paid
vacation. Find additional benefits from education to well-being and beyond
at Curious Plot Benefits
[https://curiousplot.agency/wp-content/uploads/2026/05/AgencyBenefits_043026.pdf].
Neither Curious Plot, nor any of its affiliated search agents, will ever contact
you and ask for confidential information over the phone or in email. If you
receive a call or email like this, please do not provide the information being
requested, and contact Curious Plot immediately at our Contact Us
[https://curiousplot.agency/contact/] link.