Hiring: Creative Strategist Company: Creative Director Status: Full-time / W2 Location: US-Based / Remote (Limited required travel) POSITION OVERVIEW Are You a Creative Powerhouse Who Can Drive Performance? If you live and breathe direct-response creative strategy, know how to make ads convert, and take full ownership of your work, then this role is for you. At Organics Ocean, we need a Creative Strategist who turns performance insights into high-converting ad creative across Meta, TikTok, YouTube, and Google Ads. This is an individual contributor, non-leadership role that requires strong cross-functional collaboration and a high-volume execution mindset. You take accountability for results, pay attention to every detail, and move fast to iterate creative based on data. WHO IS ORGANICS OCEAN Organics Ocean is a premium DTC supplement brand empowering health through science-backed, clean, and effective products. We are building a trusted wellness authority rooted in transparency, education, and long-term customer loyalty. OUR CULTURE We operate in a high-growth, fast-paced environment where we constantly test, optimize, and innovate. Our team consists of high-performing operators who move with urgency and take pride in their craft. We maintain a collaborative, low-ego culture where feedback is direct, expectations are clear, and strong ideas win regardless of title. We believe our next stage of expansion requires A-players who thrive in ambiguity and hold a high bar for excellence. To learn the founder’s story and more about Organics Ocean, visit our website [https://organicsocean.com/] and review our Cultural Pillars [https://drive.google.com/file/d/1N9YJJmfywjIm-WfD7A_xYLJBIzC2REsW/view?usp=sharing]. WHY JOIN OUR TEAM? * Rapid Expansion: Join an innovative eCommerce leader experiencing 350% year-over-year growth. * True Ownership: We trust our team to lead and execute without micromanagement. We value individuals who take initiative and drive meaningful results. * Elite Performance: Work alongside driven professionals in an environment built for continuous improvement and professional evolution. WHAT YOU’LL OWN Full-Funnel Creative Strategy & Output * End-to-End Ownership: Lead the complete creative lifecycle, from competitive research (using Motion, Foreplay, Meta Ad Library, or GetHookd) to angle ideation, script writing, visual briefing, and performance review for Meta, TikTok, YouTube, Google Ads, and Amazon DSP. * High-Volume Briefing Output: Maintain a consistent briefing cadence to support rapid testing, delivering 3-6 creative briefs weekly for primary SKUs and 2-4 creative briefs weekly for secondary SKUs. * AI Tool Integration: Integrate modern AI tools (e.g., ChatGPT, Claude, Higgsfield) into scripting, storyboarding, and concepting workflows to accelerate production. * Asset & Workflow Management: Organize creative timelines, briefs, and assets across ClickUp (our project management tool) and Dropbox to ensure on-time delivery to media buyers and editors. Angle Engineering & Direct-Response Scripting (50–60% of Role) * Strategic Angle Engineering & Positioning: Systematically research customer psychology, competitor gap analysis, and forum data (Reddit, Amazon reviews, TikTok comment sections) to construct unique, high-converting marketing angles (e.g., origin story, villain/problem-aware, scientific proof, competitor call-outs) that frame product benefits around core health desires. * Precision Scriptwriting: Write line-by-line ad scripts, including visual cues, screen directions, text-on-screen (TOS), and voiceover (VO) instructions, for internal editors and external UGC creators. * Master Storytelling & Pattern Interrupts: Craft narrative-driven ads that combine creative storytelling with direct-response hooks (0-5 seconds) designed to stop feed scrolling. * Formula Translation & Compliance: Dissect complex supplement formulations into simple, benefit-focused marketing angles while strictly adhering to FTC/FDA compliance guidelines (claims vs. benefit structure). * Multi-Format Direction: Oversee the execution of UGC-style content, video ads, static graphics, and motion graphics. Data-Driven Optimization & Iteration * Testing Architecture: Deploy modular asset variations (hooks, body copy, CTAs, visual pacing) to combat creative fatigue and scale top performers. * Creative Metrics Analysis: Evaluate creative performance indicators (Hook Rate, Hold Rate, CTR, CVR, CPA) to iterate on visual assets, kill underperformers, and scale winning concepts. Cross-Departmental Collaboration * Media Buying Syncs: Maintain a tight operational feedback loop with media buyers to align creative angles with live account data and audience targeting. * Product & CRO Alignment: Partner with Product on launch messaging frameworks and collaborate with the CRO team on pre-sell pages and offer angles (providing strategic creative input, not web execution). * Supply Chain Synchronization: Align creative testing schedules and ad scaling efforts with real-time inventory levels to prevent spending on out-of-stock SKUs. WHAT SUCCESS LOOKS LIKE First 90 Days: * Integration into System: Seamlessly integrate into company workflows, tool stacks (ClickUp, Dropbox, Slack), and production rhythms, adapting to existing SOPs for brief delivery and cross-department communication. * Traction & Following Direction: Demonstrate quick traction by consistently executing according to strategic direction, receiving feedback constructively, and hitting weekly output goals (3–4 primary SKU briefs and 2 secondary SKU briefs). * Adoption of Culture & Standards: Adopt the brand’s messaging frameworks, compliance standards, and data-driven iteration processes to produce high-converting creative that meets baseline channel KPIs. * Performance Baseline: Audit performance metrics to establish baseline benchmarks for Hook Rate, Hold Rate, CTR, and CVR across all paid channels. * Initial Wins: Launch 3–5 novel compliant creative angles that measurably scale new customer acquisition (NCCPA / NCROAS). In 12 Months: * Build a fully optimized, AI-assisted creative testing pipeline that produces scalable, modular variations. * Drive a measurable lift in overall ad efficiency while keeping NCPA low across paid social and search channels. * Maintain seamless operational workflows with media buying, CRO, product, and supply chain teams to prevent wasted ad spend. WHAT YOU BRING / MUST-HAVES * Experience: 5+ years in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment. * Supplement & UGC Focus: Proven experience scaling supplement/wellness brands using high-volume User Generated Content (UGC) ad strategies. * Core Traits: Master storyteller who writes engaging narrative copy, possesses a direct-response mindset, is highly coachable, and thrives in an agile environment. * Technical & Compliance Proficiencies: * Ability to translate complex product formulations into consumer-friendly marketing angles. * Direct knowledge of FTC/FDA dietary supplement advertising rules (claims vs. benefit structure). * Fluency in creative metrics (Hook Rate, Hold Rate, CTR, CVR, CPA) to guide asset iterations. * Tool Proficiencies: * Editing/Design: Hands-on skill with Canva or Adobe Creative Cloud (to make quick iteration edits and judge design quality). * AI Tools: Experience using ChatGPT, Claude, Higgsfield, or similar tools for ideation and scripting. * Channels & Storage: Direct experience with Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace. * Logistics & Environment: * Ability to accommodate limited required travel. * Willingness to work US time zones, regardless of geographic location. * Access to a computer, a reliable internet connection, and a distraction-free work environment. Ideal Candidate / Preferred * Prior experience with project management tools (ClickUp, Asana, Monday.com). * Familiarity with creative research and analytics platforms: GetHookd, Motion, Foreplay.co, and Meta Ad Library. * Non-leadership role, but leadership experience is a plus. OFFER DETAILS * Role Type: Full-time, $82,000 - $102,000 USD, depending on experience and location of the candidate. * Time Off: 15 days of PTO + 10 paid U.S. holidays per year. * Health & Wellness: Comprehensive healthcare, dental, and vision plans. * Financial Growth: 401(k) with a best-in-class company match. * Perks: Exclusive employee product discounts. SOFTWARE UTILIZED BY THE COMPANY ClickUp, Slack, Google Workspace, Dropbox, Triple Whale, Aspire, Canva, Everflow, Figma, Google Meets, A2X, QuickBooks, Motion, Foreplay.co, Meta Ad Library, GetHookd, Claude, ChatGPT, Higgsfield OUR INTERVIEW PROCESS Our selection process involves an Application review, HR Interview, and Hiring Manager Interview. Depending on the role, candidates may also complete a Paid Project and a final interview with our Director, VP, or CEO. Because we take great care in selecting our team, our hiring timeline may adjust based on business needs to ensure the best long-term fit.