Club Location:
Hunt Valley Country Club - Phoenix, MD
Arcis Golf team members thrive on anticipating needs, forging connections, and
elevating experiences for our team, members, and guests. We are an inclusive
team of unique individuals who show up each day with a grateful spirit, humble
heart, and a genuine respect for one another.
The Sales Director is the club's membership sales player/coach, with both an
individual membership sales and initiation-fee target and accountability for
total club membership sales performance. The Director personally prospects,
conducts value-based discovery, architects personalized tours, advances
pipeline, handles objections, creates appropriate urgency, and closes membership
opportunities while also setting expectations, reviewing performance, coaching
the sales team, and taking timely corrective action.
This role partners closely with the General Manager, Membership Sales and
Operations leaders, and club Operations to align capacity, pricing, positioning,
the prospect and tour experience, and the actions required to achieve the club's
membership goals.
Key Responsibilities
* Achieve or exceed both the Director's individual membership sales and
initiation-fee target and the club's total membership sales and
initiation-fee targets.
* Serve as an active player/coach by personally owning a qualified pipeline and
executing the full membership sales cycle while leading the daily performance
of the club sales team.
* Establish and execute a focused membership prospecting plan centered on
outbound activity, existing-member referrals and introductions, centers of
influence, community relationships, networking, digital leads, and other
high-value lead sources.
* Model and coach value-based selling: conduct strong discovery, understand
each prospect's needs, interests, family and motivations, architect a
tailored tour experience, reinforce the club's value proposition, handle
objections, create appropriate urgency, and ask for the business.
* Ensure the team knows the club, membership options, pricing, capacity,
programming, competitive position, and value proposition and can communicate
them consistently and credibly.
* Run a regular pipeline and performance-management cadence using sales versus
target, qualified pipeline, tours, lead-to-tour conversion, tour-to-close
conversion, activity and follow-up, CRM discipline, and market/CMA knowledge;
identify performance gaps, diagnose root causes, establish specific coaching
plans, document expectations, and make timely talent or role changes when
performance does not improve.
* Review every seller's pipeline for quality, stage accuracy, next steps,
aging, conversion risk, and forecast credibility; coach opportunities and
ensure disciplined follow-up on all qualified prospects.
* Set and enforce strong HubSpot discipline across the team, including timely
and accurate contact, deal, activity, task, note, tour outcome, next-step,
expected-revenue, and source data.
* Use HubSpot sequences, communication tools, dashboards, and reports to
prioritize team activity, improve follow-up, evaluate funnel performance,
forecast results, and determine where coaching or intervention is needed.
* Ensure the club's CMA remains current and useful, including competitor
offerings, initiation fees, dues, positioning, local market conditions,
development, and community changes; translate findings into prospecting,
pricing, positioning, and sales recommendations.
* Maintain a regular operating cadence with the General Manager, Membership
Sales and Operations leaders, and club Operations to review performance,
capacity, pricing, lead flow, the prospect and tour experience, operational
obstacles, and actions that may improve or protect sales.
* Build strong relationships with existing members and centers of influence and
lead the team in generating referrals and introductions that create qualified
membership opportunities.
* Recruit, onboard, coach, develop, and retain high-performing membership sales
talent; maintain an active network of prospective candidates and address
talent gaps proactively.
* Create a culture of urgency, responsiveness, accountability, competition,
collaboration, and exceptional prospective-member care, grounded in the Arcis
Golf axioms.
* Represent the club professionally in the community when the activity is
expected to generate membership awareness, referrals, introductions, or
qualified opportunities.
Required Qualifications
* At least five years of progressive full-cycle sales experience, including
demonstrated success in prospecting, relationship development, value-based
selling, objection handling, and closing; prior leadership or player/coach
responsibility is required.
* Demonstrated record of achieving individual sales targets and improving team
or club sales performance.
* Proven ability to lead through a performance scorecard, conduct rigorous
pipeline reviews, diagnose conversion and activity gaps, deliver effective
coaching, establish improvement plans, and make timely performance-management
decisions.
* Strong value-based and consultative selling skills, including the ability to
uncover prospect needs and motivations, architect a personalized tour,
communicate differentiated value, create appropriate urgency, and ask for the
business.
* Advanced proficiency with HubSpot Sales Hub or a comparable CRM as a sales
leader and user, including pipeline management, sequences, communication
tools, dashboards, reports, forecasting, data accuracy, and team adoption.
* Strong understanding of membership sales economics, initiation-fee growth,
pipeline coverage, conversion, capacity, pricing, and revenue forecasting.
* Exceptional professional presence, organization, responsiveness,
communication, influence, relationship-building, and follow-through.
* Ability to partner effectively with a General Manager and Operations leaders,
align competing priorities, and take shared action to improve the prospect
experience and sales results.
* Ability and willingness to maintain a flexible schedule, including evenings,
weekends, and regularly scheduled days off, as business needs require, to
conduct prospective-member tours, coach the team, support key opportunities,
and close new business.
Preferred Qualifications
* Bachelor's degree from an accredited college or university in business,
sales, marketing, hospitality, communications, or a related field.
* Leadership experience in private-club membership sales, golf, luxury
hospitality, premium lifestyle, or another relationship-driven consumer
environment.
* HubSpot certification and advanced experience using HubSpot to drive pipeline
discipline, reporting, forecasting, coaching, and seller accountability.
* Experience recruiting, onboarding, coaching, and performance-managing
commission-based sales professionals.
* Established relationships with relevant members, community leaders, business
leaders, and centers of influence.
* Knowledge of and enthusiasm for golf, including the ability and willingness
to play golf with prospective members, members, referral partners, and club
leaders to build relationships and support membership development.
Core Competencies
Player-Coach Leadership | Membership Growth | Value-Based Selling |
Pipeline Coaching | Performance Management | HubSpot Discipline | CMA
Leadership | Operations Partnership | Talent Development | Accountability
Pay Range: $40,000.00 - $125,000.00
Arcis Golf provides equal employment opportunities to all employees and
applicants for employment and prohibits discrimination and harassment of any
type without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic protected by federal,
state or local laws.
Arcis participates in E-Verify, the government program that certifies an
employee's right to work for us in the U.S.