ABOUT THE ORCHARD
The Orchard is a leading full-service music distribution company operating in
50+ markets worldwide and servicing top global independent artists and labels.
With cutting-edge operations and an unparalleled global team, The Orchard
partners with clients to provide full scale solutions across a variety of
verticals. Championed by an exceptional community of music lovers and experts,
The Orchard empowers creators to grow and evolve in the dynamic, global
industry.
The Orchard focuses on providing a comfortable, social, and engaging environment
to encourage productivity and creativity.
The VP, Catalog is an entrepreneurial leader and growth operator responsible for
the vision, structure, and revenue growth of the Global Catalog Division. This
role moves beyond traditional maintenance to treat the company’s entire
repertoire across all lifecycle stages as a dynamic, high growth engine.
Reporting to the SVP, Commerce, this executive operates as a key leader within
the company's organizational framework, ensuring catalog priorities are
seamlessly integrated into label business planning and coordinated across
territories, Relationship Management, and Services teams. Leading a
high-performing team including a Senior Director and a Director, this leader
ensures the existing repertoire is positioned for cultural resurgence,
algorithmic dominance, and sustained global P&L growth.
WHAT YOU'LL DO:
* Global Strategy & Market Growth: Build and own the Global Catalog roadmap in
partnership with the SVP, establishing the operating protocols and KPIs that
shift the organizational mindset toward total repertoire value. Ensure
catalog priorities are fully integrated into label business planning and
cross-functionally coordinated across global territories, Relationship
Management, and Services teams.
* Commercial P&L & Multi-Pillar Execution: Assume full accountability for the
Catalog division’s financial health and revenue targets. Develop and execute
catalog strategies that span multiple revenue pillars; aligning the approach
across the full lifecycle of artists and repertoire to maximize global market
share.
* Executive Partnership & Commercial Influence: Partner at the highest level
with Label Heads and Global Commerce Leads to architect proactive catalog
strategies that turn creative repertoire into global revenue. Drive
cross-functional alignment across all commercial pillars (DSPs, Physical,
D2C, Radio, YouTube Ad Sales and Brand Partnerships) to directly influence
release cycles and unlock bespoke, first to market commercial opportunities.
* Cultural & Commercial Lifecycle Management: Act as the central architect for
maximizing repertoire impact across the organization. Partner closely with
Commerce, Marketing, and Relationship teams to identify culturally relevant
moments, artist narratives, and timing that can unlock catalog growth and
resurgence, ensuring catalog moments are integrated into wider cultural
campaigns.
* Technology & Scalable Decision Making: Partner with the Analytics team to
embed data driven decision making across the division. Leverage data, tools,
automation, and predictive modeling to scale catalog optimization globally,
building repeatable systems that improve efficiency, performance, and viral
forecasting.
* Leadership & Team Mentorship: Lead, mentor, and empower a specialized team.
Foster a culture of innovation where every catalog asset is treated with the
urgency, creativity, and strategic nuance of a new release.
WHO YOU ARE:
* Industry Mastery: 15+ years in digital commerce, marketing, or distribution,
with a significant background in project management and cross-functional
global coordination.
* Proven Builder: A track record of building departments, startups, or
specialized business units from the ground up, with experience integrating
teams into broader operating systems.
* Lifecycle & Model Expertise: Deep understanding of the intersection between
all commerce channels and economic models (frontline, services, distribution)
to create a 360-degree global strategy.
* Financial Acumen: Advanced experience in P&L management and revenue modeling.
Comfortable utilizing data tools and automation to drive scalable, global
optimization.
* Strategic Leverage: A robust network of senior tier relationships across
global commerce platforms and DSPs, with a proven track record of shaping
platform strategy and securing high impact positioning for repertoire.
* Cultural & Narrative Alignment: A strong intuitive sense for music culture,
A&R narratives, and timing, with the ability to balance data-driven insights
with creative storytelling.
WHAT WE GIVE YOU
* An opportunity to influence music on a global stage.
* A modern, diverse and creative work environment.
* An investment in your learning & development.
* A comprehensive and attractive benefits package including healthcare
coverage, life insurance, generous leave policies, 401K + employer matching,
Winter recess, voluntary benefits, industry-leading mental health and
fertility coverage, family resources and education financial assistance.
The Orchard is committed to providing equal employment opportunity for all
persons regardless of age, disability, national origin, race, color, religion,
sex, sexual orientation, gender, gender identity or expression, pregnancy,
veteran or military status, marital and civil partnership/union status, alienage
or citizenship status, creed, genetic information or any other status protected
by applicable federal, state, or local law.
The anticipated annual base salary does not include any other compensation
components or other benefits that an individual may be eligible for. The actual
base salary offered depends on a variety of factors, which may include as
applicable, the qualifications of the individual applicant for the position,
years of relevant experience, specific and unique skills, level of education
attained, certifications or other professional licenses held, and the location
in which the applicant lives and/or from which they will be performing the job.
New York Pay Range
$150,000—$170,000 USD