Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver
for our consumers. With a rich portfolio of beloved brands, including DiGiorno,
Toll House, and Coffee mate, in 97% of U.S. households, we have a unique
opportunity – and responsibility – to be there for every moment in our
consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires
innovation, encourages strategic thinking and creativity, and celebrates your
achievements. No matter where you work within the organization, you are
empowered to challenge the status quo, embrace risk-taking, and pioneer new
ideas. Our supportive and collaborative environment encourages bold ambitions
and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
As a Senior Associate Brand Marketing, Product Experience (PX), you help shape
how the brand is experienced through product, packaging, innovation, and value
delivery. By leveraging holistic consumer, category, and competitive
understanding, you support innovation and renovation initiatives, product and
packaging superiority efforts, and launch execution that strengthen the brand
across first and second moments of truth. Working closely with both the brand
Consumer Experience (CX) team, cross-functional partners, you help ensure brand
experiences, product performance, and business objectives come together to
deliver meaningful consumer impact and sustainable growth.
Key Responsibilities
* Consumer, Category, and Customer (3C) Understanding
* Execute consumer and shopper insight activities to support innovation and
in-market delivery, leveraging holistic consumer, category, customer, and
competitive understanding to inform business decisions.
* Support product and consumer research activities, translating insights into
actionable recommendations that inform business reviews and forecasting.
* Partner with Manager & Consumer Experience (CX) to translate category and
customer understanding into executional outputs.
Innovation & Renovation
* Execute pipeline delivery activities across front end innovation (FEI),
scoping, concept development, and market readiness aligned with defined
innovation & renovation strategies.
* Execute development of concepts, claims, naming, packaging, and
commercialization deliverables that support successful innovation launches,
relaunches, and product changes.
* Coordinate day-to-day innovation management activities to ensure execution
against timelines, deliverables, and business objectives.
* Support integration of the innovation pipeline monitoring forecast
assumptions, performance metrics, and opportunities to optimize, scale, fix,
or swap initiatives.
* Own delivery of launch readiness activities, including input for commercial
selling materials, launch tools, product related eContent, and customer
execution plans in partnership with Commercial Development teams.
* Execute and support renovation initiatives across product, formulation, and
packaging changes to strengthen product superiority, design to value
opportunities, and enhance the consumer experience.
Unrivaled Superiority for Product & Packaging
* Execute the development and execution of packaging and product experience
initiatives aligned to brand ensuring a superior consumer experience across
key moments of truth.
* Implement packaging design, execute visual identity application, product
claims, and production delivery activities, partnering with cross-functional
teams to bring product and packaging experiences to market.
* Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to support
claims development, compliance processes, feasibility assessments, and
execution readiness, ensuring packaging meets regulatory requirements and
product truth standards.
* Support delivery of Smart Label and build consumer trust and transparency
with packaging-driven to deliver brand credibility while ensuring alignment
across stakeholders and execution plans.
Unbeatable Value, Unmissable Visibility
* Support the strategy of pricing, promotion, assortment, and portfolio,
partnering with Commercial Development and Finance to deliver defined value
objectives and business priorities.
* Provide input and execute deliverables supporting I&R integration into
shopper plans (retailer media).
* Own digital shelf execution, including PDP content, product information, and
digital asset deployment, ensuring a consistent and compelling product
experience across eCommerce platforms.
Business Management
* Support monthly business reviews (MBP/MBR) for marketing, enterprise
forecasting, and annual planning processes by preparing innovation inputs,
new item performance updates, and recommendations that inform business
decisions.
* Prepare marketing forecasting inputs, including consumption data, new item
assumptions, performance updates, and business changes, helping translate
results into actionable recommendations.
* Track and report on brand performance, innovation priorities, and key
initiatives, ensuring leaders have visibility to performance trends, risks,
and opportunities.
* Prepare and analyze assessments, translating innovation, product, and
business performance data into actionable insights and priorities.
* Execute tracking and reporting of innovation pipeline performance, forecast
assumptions, business changes, and key initiatives to support business
planning processes.
* Support the development of the Brand Situation Analysis, Brand Plan, and MBS,
partnering across functions to coordinate inputs, prepare data, and identify
growth opportunities including innovation.
QUALIFICATIONS / CERTIFICATIONS
* Typically has a University Degree (BA/BS) in Marketing or related business
field; or equivalent experience, MBA preferred
* In-depth knowledge of brand building management principles and practices.
* Strong negotiation and relationship building skills • Strong research and
strategic analysis skills
* Ability to work independently, autonomously and adapt quickly to change to
deliver results Must have strong problem-solving and decision-making skills.
* Excellent communication (both verbal and written) and interpersonal skills.
* Basic financial acumen and understanding of calculating risk/return on
business decisions.
* Ability to prioritize workload and self-manage projects, handle multiple
tasks and meet strict deadlines.
* Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES
* At least 3-5 years of work experience in brand or product management,
marketing, or a related field
* Proven track record in developing and executing brand strategy.
* Demonstrated ability and initiative to drive cross-functional teams to
deliver on collective brand goals.
* Experience leveraging data, research and trends to generate insights to
understand consumer behavior (IRI or Nielsen knowledge strongly recommended).
* Demonstrated problem-solving and analytical capabilities, with the ability to
develop creative/non-traditional solutions for challenging, undefined
problems.
ADDITIONAL NOTES
* Size, scale and complexity of business to differentiate Associate/Sr.
Associate Combined position
* May need to update based on your respective division
The approximate pay range for this position is $140,000-to $155,000. Please note
that the pay range provided is a good faith estimate for the position at the
time of posting. Final compensation may vary based on factors including but not
limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards
package, which includes a 401k with company match, healthcare coverage and a
broad range of other benefits. Incentives and/or benefit packages may vary
depending on the position. Learn more at About Us | Nestlé Careers
(nestlejobs.com)
[https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.nestlejobs.com%2Fnestle-in-the-us&data=05%7C01%7CKim.Smith%40us.nestle.com%7Cf067fe25b86c43f818cc08db085a167e%7C12a3af23a7694654847f958f3d479f4a%7C0%7C0%7C638112955232176349%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=U%2BrSdzKQ5qXgqo07JNB5hxxvOuKNVvGqEzeVcyreysQ%3D&reserved=0]
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our
minds as we recruit top talent to join Nestlé. The skills you've gained while
serving our country, such as flexibility, agility, and leadership, are much like
the skills that will make you successful in this role. In addition, with our
commitment to an inclusive work environment, we recognize the exceptional
engagement and innovation displayed by individuals with disabilities. Nestlé
seeks such skilled and qualified individuals to share our mission where you’ll
join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants
will receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national origin, disability,
or veteran status or any other characteristic protected by applicable law. Prior
to the next step in the recruiting process, we welcome you to inform us
confidentially if you may require any special accommodations in order to
participate fully in our recruitment experience. Contact us at
accommodations@nestle.com or please dial 711 and provide this number to the
operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at
https://www.nestlejobs.com/privacy. [https://www.nestlejobs.com/privacy]
Job Requisition: 415114