General Summary of Duties
The Director of Group Sales at JW Marriott Nashville will oversee the Sales
division’s day-to-day operations, policies, objectives, and initiatives. This
includes, but is not limited to, securing new accounts, maintaining existing
accounts, supervising sales activities, and executing sales strategies to
maximize hotel profitability while maintaining customer satisfaction.
This role is ideal for a strategic, relationship-driven sales leader who can
align team performance, market awareness, revenue goals, brand standards, and
owner expectations while delivering service excellence through each customer
experience.
Position Overview
* Lead, mentor, motivate, and develop the group sales team to achieve revenue,
occupancy, individual, and team goals, providing ongoing coaching,
performance feedback, empowerment, and counseling to ensure strong
performance.
* Oversee daily operations of the hotel sales department, including direct
sales efforts, follow-up, sales administration, and coordination of
solicitations and opportunities to maximize overall revenue.
* Develop, recommend, implement, and manage the division’s annual budget, sales
plans, and strategic initiatives to maximize ADR, occupancy, food and
beverage opportunities, and owner revenue and profit expectations.
* Analyze market dynamics, competitive activity, economic trends, seasonality,
demand patterns, and top-account production to identify revenue opportunities
and optimize pricing, sales strategy, and decision-making.
* Manage group room inventory, patterns, space commitments, need-period demand,
and displacement impact in partnership with Revenue Management to maximize
total hotel revenue.
* Maintain accurate sales forecasts, pipeline reporting, production tracking,
and pace analysis to support business reviews, leadership updates, and
strategic action plans.
* Understand contract content, negotiate terms effectively, and ensure
contracts, proposals, and group agreements align with hotel, brand, legal,
and financial standards.
* Cultivate strong, value-based relationships with key accounts, new business
partners, marketing partners, clients, and internal departments; partner with
clients to understand business needs and deliver tailored solutions.
* Develop account plans, prospecting strategies, and business development
initiatives to grow key market segments, uncover new group revenue
opportunities, and actively solicit and penetrate strategic accounts,
including outbound travel as needed.
* Actively participate in sales presentations, property tours, customer
meetings, industry events, trade shows, community organizations, local
partnerships, and creative site inspections that differentiate JW Marriott
Nashville from competitors.
* Conduct and attend daily business review meetings, weekly strategic sales
meetings, pre- and post-convention meetings, and other meetings as required
to gather feedback, align teams, and support continuous improvement.
* Coordinate clear handoff and communication with Event Management, Catering,
Banquets, Rooms, and Operations teams to ensure seamless execution of
contracted group business.
* Implement JW Marriott’s service strategy, Customer Service Standards, Brand
Standards, and applicable brand initiatives throughout the sales process to
drive customer loyalty through service excellence.
* Maintain deep knowledge of industry trends, sales strategies, and activities
that generate and maximize overall revenues and positively impact all hotel
operating departments, resulting in a profitable return on ownership
investment.
Qualifications, Job knowledge, Experience, Skills, Abilities:
* 4 Year College degree preferred in Hospitality or Business field.
* 5-7 years sales experience in full-service properties.
* Strong proficiency of Microsoft Suite programs.
* Marriott systems experience is preferred but not required.
* Knowledge of travel industry, current market trends and economic factors.
* Ability to effectively deal with internal and external customers and staff,
some of whom will require high levels of patience, collect accurate
information and resolve conflicts.
* Maintain professionalism at all times, demonstrating courtesy and respect to
guests and co-workers.
* Ability to travel both locally and out of town for purposes of sales calls,
meetings and training. · Must be available for evenings and weekends for
business reasons including attending business/social functions, entertaining
clients and oversight of sales & catering client bookings and events.
Position Requirements:
* Ability to speak, read, write and understand English
* Professional demeanor appropriate for a luxury environment
* Bachelor’s Degree in Hotel Management, Business, or related field.
Typical Physical / Mental Demands:
* Must be able to stand, walk, sit for prolonged periods of time
* Must be able to bend, stoop, crouch
* Must use hands to reach, grasp, handle, pull and push
* Must have good near and far vision
* Must be able to hear, talk, smell
* By signing below, you are verifying that you have read all of the above and
will abide by all points of the Job Description to the best of your ability.