Benefits:
* Health insurance
* Opportunity for advancement
* Bonus based on performance
* Paid holidays
Job Summary
The Personal Training Director (PTD) is the business owner of the Personal
Training department at an assigned club and is accountable for its performance,
profitability, staffing, and member experience. The PTD recruits, develops, and
retains a high-performing training team; maintains appropriate staffing and
capacity; and drives Company targets for revenue, new-client enrollment,
retention, and client results.
The PTD leads by example, serves as the primary fitness expert within the club,
and personally services qualifying Personal Training sessions while maintaining
an active client base.
Business Ownership & Scope of Authority
The PTD is the first line of resolution for operational, staffing, service, and
performance matters within the Personal Training department.
When the department is understaffed, the PTD is responsible for maintaining
member service and session delivery while prioritizing recruitment and placement
of qualified trainers.
The PTD is expected to identify, own, and resolve department issues unless
Company policy requires escalation.
Matters requiring escalation to the Regional Director of Fitness, Human
Resources, Legal, or other Company leadership include:
Workplace investigations, harassment, discrimination, or protected
employee-relations matters.
Terminations, leaves of absence, or actions requiring HR approval.
Legal claims, disputes, subpoenas, or regulatory inquiries.
Changes to approved staffing plans, budgets, pricing, or Company programming.
Other matters designated by Company policy.
Leadership Responsibility
The PTD leads the Personal Training department at one assigned club and may
manage or oversee:
Personal Training Directors in Training
Elite Trainers
Master Trainers
Personal Trainers
Essential Duties & Responsibilities
Leadership & Staffing
Recruit, hire, onboard, develop, and retain qualified Personal Training team
members.
Maintain staffing levels and training capacity consistent with the approved
staffing plan and member demand.
Conduct regular team meetings and one-on-ones focused on performance,
development, and accountability.
Build an engaged, high-performing culture that supports employee retention.
Identify and develop future leaders, including preparing PT Directors in
Training for advancement.
Administer coaching and discipline in accordance with Company policy and
Regional Director guidance.
Business & Revenue Performance
Own Personal Training revenue and profitability at the assigned location.
Drive achievement of monthly, quarterly, and annual revenue objectives.
Establish departmental and individual performance goals.
Develop staff sales skills, including conversion, referrals, prospecting, and
follow-up.
Drive CrunchONE Kickoff attachment, completion, conversion, and client lifespan
performance.
Maintain an active Personal Training client base and service qualifying
sessions.
Support approved local marketing, events, trainer promotion, and social media
initiatives.
Payroll, Staffing & Compliance
Ensure required employment documentation, credentials, and certifications are
complete and maintained.
Ensure all hours worked are accurately recorded and compensated according to
Company policy and applicable law.
Complete payroll accurately and on time and perform required compliance reviews.
Manage staffing schedules and labor expenses within approved margins.
Ensure trainers maintain current CPR/AED and Company-approved professional
certifications.
Ensure completion of required onboarding and training through Company-designated
systems.
Technology & Data
Ensure Company platforms and systems are properly maintained and utilized.
Maintain appropriate system access, data security, and required audits.
Use Company dashboards and reporting tools, including Power BI, to monitor
performance, identify risks, and make business decisions.
Client Experience & Retention
Coach trainers to consistently deliver professional, results-driven Personal
Training.
Provide ongoing development to improve sales, service, and coaching execution.
Ensure required client records and programming documentation are accurately
maintained.
Proactively identify and manage at-risk clients.
Drive achievement of client retention and lifespan targets.
Ensure clients receive scheduled results reviews and ongoing accountability.
Financial Integrity & Loss Prevention
Ensure collections, billing practices, and payment methods comply with Company
policy and client authorization.
Prevent, identify, and promptly report suspected falsification, theft, fraud, or
other loss-prevention concerns.
Retail Performance
Drive Company-approved retail and supplementation programs in accordance with
established targets.
Core Leadership Competencies
Successful PTDs demonstrate:
Business Acumen: Understand revenue, staffing, expense, and margin drivers and
translate goals into execution.
People Leadership: Recruit, coach, retain, and develop a high-performing team
and future leaders.
Coaching Excellence: Model professional, results-driven Personal Training and
hold the team to that standard.
Data-Driven Decision Making: Use reports and performance data to identify
problems and prioritize action.
Member & Client Focus: Build trust and drive long-term client results,
retention, and lifespan.
Accountability & Follow-Through: Own departmental results, solve problems, and
consistently close the loop on commitments.
Experience & Qualifications
Previous experience in fitness, health clubs, hospitality, retail, or a related
industry with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and developing a
client base.
Experience recruiting, developing, and retaining employees preferred.
Experience managing budgets, staffing schedules, and payroll preferred.
Previous experience as a PT Director in Training, Master Trainer, Elite Trainer,
or comparable leadership-track role preferred.
Education & Certification
High school diploma or GED required.
Bachelor’s degree preferred.
Current nationally accredited Personal Training certification required,
including NASM or another Company-approved certification.
Current CPR/AED certification required.
Physical Requirements
Employees must be able to perform the essential functions of the position with
or without reasonable accommodation, including:
Working in office and fitness-floor environments.
Communicating effectively with employees, members, and the public.
Demonstrating, instructing, and participating in fitness activities.
Regularly lifting up to 50 pounds.
Standing, walking, bending, kneeling, and working on the training floor for
extended periods.
Travel Requirements
The position is assigned to one club location. Occasional travel may be required
for Company meetings, training, regional events, or new-club support.
Work Schedule
This is an exempt leadership position requiring a significant time commitment.
Regular evenings, weekends, extended hours, and presence during peak member
hours may be required based on business needs. Scheduling is coordinated with
the Regional Director of Fitness and the operational needs of the assigned
location.