REGIONAL TRAINING MANAGER
Full-Time Exempt
Reports to: Director of L&D
Location: This position requires the employee to be located within the Illinois
and/or Wisconsin area to support business operations, travel to multiple club
locations in the Mid-West Region. Ideally the Chicago or Milwaukee area.
Mid-West Region – District 3 (Wisconsin: Greenfield, Brookfield, Waukesha, Hales
Corners, Kenosha)
Mid-West Region – District 4 (Illinois: Burbank Station,
Naperville, Willowbrook, Downers Grove, Melrose Park, Tinley Park)
We're looking for a passionate and results-driven Regional Training Manager to
join our Learning & Development team. In this field-based role, you'll partner
with new and recently opened clubs across the Midwest, providing training,
coaching, and operational support during their critical first year of
operation.
This role is offered by JEM Wellness Brands, the proud
franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun,
effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s
Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch
3.0 gym design.
JEM is growing fast and committed to your future. Since 2022, we are currently
at 12 clubs in 3 states and set a goal to open 75 new gyms by 2032. This year,
we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM
leadership. We’re building a movement of self-improvement through purpose-driven
work and people-first culture.
Position Overview
The Regional Training Manager (RTM) is a field-based Learning & Development
leader responsible for driving training excellence, leadership development, and
operational readiness for new club openings across the Midwest region. As a
member of the S.W.A.T. (Specialized Workforce for Accelerated Training) Team,
the RTM partners closely with field leadership and club teams to deliver
hands-on training, coaching, and performance support throughout the entire new
club lifecycle, from presale and team onboarding through Founders Day Sales
(FDS), First Workout (FWO), and the club's first 12 months of operation.
Serving as a force multiplier, the RTM helps accelerate learning, strengthen
execution, identify performance gaps, and develop high-performing,
self-sufficient teams that can sustain long-term success. While the primary
focus is supporting new gym openings and recently opened clubs, the RTM may also
provide targeted training and development support to established Open &
Operating (O&O) clubs based on business priorities and organizational needs.
This role requires extensive travel throughout the Midwest region, with
occasional travel to other territories, and a strong commitment to maintaining a
consistent and impactful field presence.
Regional Training Manager Responsibilities
New Gym Opening Training & Execution
* Serve as the primary S.W.A.T. training and development partner for assigned
Midwest New Gym Openings (NGOs).
* Support the full new gym opening lifecycle, including presale, lead
generation, sales ramp-up, staffing, training readiness, Founders Day Sales
(FDS), First Workout (FWO), and post-opening development.
* Ensure leaders and team members consistently execute new gym opening
playbooks, systems, processes, and performance standards.
* Develop and implement structured training plans aligned to each phase of the
opening timeline.
* Evaluate team proficiency and operational readiness through observation,
role-playing, assessments, and hands-on field support.
* Identify skill, knowledge, and execution gaps and provide targeted coaching
and development solutions.
* Partner with S.W.A.T. and NGO leadership to identify risks, opportunities,
and performance barriers that could impact opening success.
* Capture and share lessons learned and best practices to improve future new
club openings.
First-Year Club Development
* Provide ongoing training, coaching, and performance support to newly opened
clubs throughout their first 12 months of operation.
* Establish consistent leadership development and accountability rhythms
following FWO.
* Partner with General Managers and department leaders to strengthen execution
across memberships, personal training, operations, member experience,
retention, and leadership effectiveness.
* Analyze business metrics and key performance indicators (KPIs)
to identify trends and prioritize training and coaching needs.
* Conduct structured club visits, operational observations, follow-up coaching
sessions, and development reviews.
* Support clubs facing operational, leadership, or performance challenges
through customized development plans.
* Build leadership capability and team proficiency to facilitate a successful
transition into standard Open & Operating (O&O) support.
Leadership Development & Talent Growth
* Develop high-performing General Managers (GMs), Assistant General Managers
(AGMs), Personal Training Managers (PTMs), and frontline teams throughout
presale and first-year operations.
* Deliver onboarding programs, workshops, role-play sessions, field coaching,
and leadership development initiatives.
* Coach leaders on communication, accountability, performance management, team
development, and operational execution.
* Assess individual and team capabilities and create development plans that
drive measurable behavioral and business results.
* Identify high-potential talent and partner with leadership on succession
planning and bench-strength development.
* Support the development, certification, and deployment of S.W.A.T.
Specialists throughout the region.
Sales & Performance Development
* Train and coach teams on the complete sales process, including community
outreach, lead generation, appointment setting, follow-up, objection
handling, closing techniques, and membership conversion.
* Reinforce daily, weekly, and monthly performance expectations during presale
and post-opening phases.
* Utilize KPIs and operational data to identify coaching opportunities and
performance improvement initiatives.
* Partner with leaders to convert performance gaps into actionable training and
coaching plans.
* Conduct real-time coaching, role plays, operational observations,
and proficiency validations to improve execution.
* Help sustain sales momentum established during presale through FDS, FWO, and
the first year of operation.
Operational Excellence & Brand Standards
* Train and coach teams on JEM and Crunch Fitness operational standards
throughout the new club lifecycle.
* Conduct operational readiness assessments, field validations, and performance
observations.
* Reinforce standards related to cleanliness, equipment readiness, safety,
labor management, compliance, customer service, and the 5-Star Operations
Model.
* Identify operational execution gaps and provide immediate coaching and
corrective action support.
* Partner with club leadership to ensure corrective actions are
implemented, monitored, and sustained.
* Promote consistent operational excellence as clubs mature and scale.
Learning & Development Initiatives
* Deliver impactful training programs across sales, service, leadership,
culture, and operations.
* Contribute to the design, implementation, and continuous improvement of
Learning & Development programs and cultural initiatives.
* Support the development, refinement, and adoption of training materials,
operational playbooks, and learning tools.
* Measure training effectiveness through observations, performance outcomes,
participant feedback, and follow-up assessments.
* Provide field-based insights and recommendations to enhance future training
strategies, systems, and processes.
* Identify and share scalable best practices that can be replicated across
future openings and the broader organization.
Open & Operating Club Support
* Provide targeted training and development support to Open & Operating clubs
as business needs require.
* Assist with leadership development, performance improvement initiatives,
operational validations, leadership transitions, and company-wide rollouts.
* Deliver short-term field support and training reinforcement
while maintaining primary focus on new club openings and first-year club
development.
* Ensure O&O support complements the organization's broader growth and
operational objectives.
Culture & Cross-Functional Partnership
* Serve as a visible ambassador of The JEM Way, modeling professionalism,
accountability, collaboration, consistency, and people-first leadership.
* Champion the SOUL framework: Speak It, Own It, Understand It, Live It.
* Foster a no-ego, all-in leadership mindset across S.W.A.T., field leadership,
and club teams.
* Collaborate closely with partners across Operations, Fitness, Sales,
Marketing, Learning & Development, Human Resources, and other business
functions.
* Act as a liaison between field teams and organizational leadership by
communicating opportunities, challenges, and execution gaps.
* Ensure teams have the resources, tools, training, and support required to
deliver an exceptional member and team experience.
Required Skills & Experience
* 3+ years of experience in training, learning and development, operations,
sales leadership, fitness leadership, or multi-unit field support.
* Experience supporting new gym openings, presale operations, or multi-location
business expansions.
* Proven ability to deliver training, facilitate learning programs, and coach
leaders and frontline team members in a field-based environment.
* Demonstrated success developing leaders, improving team performance, and
driving operational execution.
* Strong understanding of sales processes, performance metrics, and operational
standards.
* Experience analyzing business performance and translating insights into
actionable coaching and development plans.
* Excellent communication, facilitation, presentation, and influencing skills.
* Ability to build relationships and drive results across multiple stakeholders
without direct authority.
* Strong organizational, problem-solving, and follow-through skills in a
fast-paced, high-growth environment.
* Ability and willingness to travel extensively (50% to 75%) throughout the
assigned region.
* Experience with various tools, systems and platforms similar to ABC Fitness,
Club Connect and MS Office.
* CPR/AED certification (or ability to obtain within 30 days of hire).
* Pre-Employment Screening: All offers of employment for this position are
contingent upon the successful completion of a background check in accordance
with company policy and applicable laws. This process helps ensure a safe and
compliant workplace.
Preferred Experience
* Experience in the fitness, health club, hospitality, retail, franchise, or
multi-unit service industry.
* 5+ years of experience in Learning & Development, Training, Operations, or
Field Leadership roles.
* Experience leading or supporting multiple new gym openings from presale
through post-opening operations.
* Background in leadership development, talent development, succession
planning, or organizational training initiatives.
* Experience coaching General Managers, Assistant General Managers, department
leaders, and frontline teams.
* Proven success driving improvements in sales performance, member experience,
operational excellence, and leadership capability.
* Experience creating, implementing, or refining training programs, playbooks,
and operational best practices.
* Experience working within a high-growth, geographically dispersed
organization.
* Training certifications, facilitation certifications, or fitness industry
certifications are a plus.
* Experience supporting cross-functional initiatives across Operations, Sales,
Fitness, Human Resources, and Learning & Development teams.
Physical Requirements
* Ability to stand, walk, bend, and move throughout club facilities for
extended periods.
* Ability to work in both indoor and outdoor environments.
* Must be able to lift and/or move up to 25 pounds.
* Ability to travel frequently and maintain an active field presence in support
of club operations, training, and development initiatives.
Education Requirements
* High school diploma or GED required
* Bachelor's degree in Business, Human Resources, Learning & Development,
Sports Management, or a related field preferred
Travel Requirements
* This field-based role requires 50% to 75% travel throughout the Midwest
region.
* Travel will primarily support new gym openings and clubs within their first
12 months of operation.
* Maintain a strong on-site presence during key milestones, including presale,
Founders Day Sales (FDS), First Workout (FWO), and post-opening development.
* Travel priorities will vary based on opening schedules, training needs, club
performance, and business priorities.
* Occasional travel outside the region and to established clubs may be
required to support training initiatives, special projects, and
organizational needs.
Vehicle Use & Travel Requirements
* Must be able to travel regularly throughout the assigned territory using a
personal vehicle.
* Must possess and maintain a valid driver's license and a satisfactory driving
record.
* Must maintain personal automobile insurance that meets company requirements.
* Must have access to a reliable vehicle suitable for frequent business
travel.
* Must comply with all applicable traffic laws and company vehicle safety
guidelines while conducting business travel.
Compensation (Salary)
* $80,000 - $90,000 per year
* Potential Annual Bonus of $20,000
* Vehicle stipend of $700 per month
Benefits
* Comprehensive Health Coverage – Full-time team members are eligible for
medical, dental, and vision insurance.
* Income Protection – Short-term and long-term disability insurance available
for full-time employees.
* Additional Coverage Options – Access to a variety of ancillary insurance
plans for full-time employees.
* Retirement Savings – 401(k) plan with employee contribution options,
available to all employees after six months of service available for
full-time and part-time employees.
* Flexible Time Off – Enjoy flexible paid time off (salary employees only).
* Paid Holidays – Company-designated holidays throughout the year for salaried
team members.
* Wellness Perks – Complimentary Crunch gym membership for all employees.
* Safety & Certification Support – Free CPR/AED re-certifications provided by
the company for all employees.
Disclaimer
It is the responsibility of the candidate to obtain and maintain all required
certifications at their own expense, including but not limited to Personal
Training Certification, Group Fitness Certification, and CPR/AED Certification,
as a condition of employment.
About JEM Wellness Brands
Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness
franchisee platform and an official franchise partner of Crunch Fitness. Our
mission is simple: to empower people to feel good in their bodies, confident in
their choices, and connected to a lifestyle of wellness. Through our portfolio
of industry-leading brands, we do good by doing well.
We envision a world where wellness is accessible, inclusive, and deeply
personal—where fitness, beauty, and recovery are not just services, but a way of
life. Guided by our core values of Resilience, Service, Transformation, and
Excellence, we strive to create meaningful experiences for our community, team
members, and customers.
At JEM, culture is our heartbeat. We’re a team of passionate leaders and
purpose-driven professionals who celebrate wins, support growth, and put people
first—always.
Additional Requirements & Equal Opportunity Statement
All employees at JEM Wellness Brands must be 18 years of age or older.
Crunch Fitness Powered by JEM Wellness Brands provides equal employment
opportunities to all employees and applicants and strictly
prohibits discrimination or harassment of any kind. Employment decisions are
made without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic protected by federal,
state, or local laws.
Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa
sponsorship or support visa transfers for this position. Applicants must be
authorized to work in the United States without the need for current or future
visa sponsorship.
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