About the Group
From a small store in Turin to a large, internationally recognized group: we are
present in 90 countries around the world, with over 5,000 employees and 30
companies, managed directly and indirectly by the Luigi Lavazza Spa parent
company, which distribute and market and products and coffee machines. In
addition to Lavazza, the following brands are also part of our Group: Carte
Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.
Joining Lavazza means doing business with passion, knowing that the impact of
our work goes beyond the quality of the production chain. We are a big family
and are constantly looking for new talents who share our values and can enrich
our team. We combine competitiveness with social and environmental
responsibility as we create superior quality products available for consumption
both at home and out of home, and distributed through all channels: Retail,
Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified
presence enables us to offer consumers and clients perfectly suited solutions,
for any occasion and time of day.
Job Overview
The Away from Home (AFH) Sales team at Lavazza North America is driving an
ambitious growth strategy to expand market share across North America, with a
strong focus on the Office Coffee Service (OCS) channel. This channel plays a
critical role in building Lavazza’s Away from Home presence by delivering
tailored solutions - spanning coffee, equipment, and branded programs - through
distributor partnerships and regional operators. The team is focused on
expanding distribution, strengthening key accounts, and improving in-market
execution.
The Regional Sales Manager - OCS is an individual contributor role responsible
for maintaining and growing the availability of Lavazza products within an
assigned territory. This role partners with Regional Sales Managers, National
Account Managers, distributors, and cross-functional teams to expand
distribution, strengthen customer relationships, and achieve sales and
profitability targets, as well as oversee and improve the in-field setup and
execution of Lavazza solutions across assigned customer locations. Success in
this role requires strong territory management, distributor engagement, and the
ability to identify and convert new business opportunities.
Work location: Dallas, TX or Houston, TX
Work model: Remote / field-based
Travel: Up to 75% within assigned territory which includes Texas, and monthly or
quarterly visits to Denver, CO and Salt Lake City, UT
Job Responsibilities
* Develop and execute annual business plans for assigned distributors and
customers to drive revenue growth, profitability, and share gains
* Identify and pursue new customer opportunities through market knowledge,
distributor partnerships, professional networking, lead generation, and cold
calling.
* Establish sales territories, budgets, goals, risk profiles, and objectives
for assigned customers.
* Monitor and report on market conditions, distributor performance, financial
viability, and customer accounts receivable against company guidelines.
* Partner with Finance to develop contingency plans that support assigned
customer and territory goals.
* Execute in-market activities with distributor partners that deliver against
plan key performance indicators.
* Prepare and present annual distributor business reviews for major market and
high-priority distributors, with mutually aligned plans reviewed quarterly.
* Provide business insights, plan updates, and feedback to internal and
external stakeholders each period using Salesforce and related reporting
tools.
* Collaborate with Marketing, Research and Development, Finance, Customer
Service, and Demand Planning to support customer needs and commercial
execution.
* Manage time, resources, and assigned budgets effectively while working in
market.
Professional Qualifications
* Bachelor’s degree in Business, Marketing, Sales, or a related field; or
equivalent professional experience.
* 2+ years of experience selling within the food and beverage industry; coffee
or beverage experience preferred.
* 2+ years of experience managing trade funds, customer budgets, or territory
budgets.
* 2+ years of experience in direct customer-facing sales.
* Experience working with distributors, regional operators, or channel
partners.
* Experience developing customer business plans, sales forecasts, account
reviews, or territory plans.
* Experience using customer relationship management (CRM) systems such as
Salesforce and business intelligence tools such as Power BI.
* Experience presenting business opportunities, performance insights, and
recommendations to internal or external stakeholders.
Benefits and Perks
* Competitive Medical, Vision, Dental Benefits
* 401K Package
* Employee Assistance Program
* Hybrid Work Schedule
* Ability to be barista certified
* Tuition Reimbursement
* Performance Development Plans
* Employee Discounts
* Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
* Flexible business casual dress code - jean friendly!
* Free coffee, anytime!
Lavazza is an equal opportunity employer that is committed to diversity and
inclusion in the workplace.
Lavazza prohibits discrimination and harassment of any type and affords equal
employment opportunities without regard to race, color, religion, sex, sexual
orientation, gender identity or expression, pregnancy, age, national origin,
disability status, genetic information, protected veteran status, or any other
characteristic protected by law.