ABOUT FORZA For more than 40 years, Forza has engineered high-performance industrial adhesives, sealants, tapes, and cleaning solutions for the manufacturers who build the things the world depends on — in transportation, marine, composites, construction, insulation, and beyond. Headquartered and vertically integrated in Council Bluffs, Iowa, we design and manufacture over 500 custom formulations in-house, giving our customers direct access to the people who engineer their solutions — no call centers, no runaround. Forza means “strength” in Italian, and it's more than our name — it's how we work. We do nothing for our customers half-hearted, and we take on the problems other manufacturers won't. That same full-strength mindset defines how we build our team: we hire people who own the outcome, move with urgency, and hold the standard even when no one is watching. THE OPPORTUNITY Forza is looking for a driven, relationship-savvy Outside Sales Representative to be our field hunter in the territory — the boots-on-the-ground rep who finds new business, builds it face-to-face, and closes it. This is a true hunting seat: your entire mandate is revenue growth, not account maintenance or margin management, so nothing competes for your attention except winning. You'll own your territory like it's your own business — building your pipeline from scratch, running your own call and visit cadence, and managing every opportunity from first conversation to signed deal in Salesforce. If you thrive on the chase, love being in front of customers more than behind a desk, and want your results to speak for themselves, this is your seat. WHAT YOU'LL DO Drive New Business & Territory Growth Own total revenue growth within your assigned territory — grow the base and win new logos. Build and execute a quarterly territory prospecting plan targeting whitespace accounts and competitive displacement opportunities. Hit weekly, monthly, and quarterly revenue targets, reporting progress and forecasts to the National Sales Manager. Prospect relentlessly for new end-user and distributor accounts through cold calls, cold visits, and referrals — showing up where the business gets won. Own the Field Run a consistent, high-volume weekly cadence of face-to-face customer and distributor visits across your territory, including regular overnight travel. Make daily outbound calls to schedule visits, follow up on open conversations, and stay top of mind with active accounts. Meet or exceed weekly field activity targets — visits, calls, and new accounts contacted. Sell Through Discovery, Not Pitches Lead every conversation with curiosity — understand the customer's application and pain points before recommending a solution. Use a structured discovery process to qualify opportunities quickly and document key details: application, current solution, timeline, decision authority, and competitive landscape. Present recommendations in person and deploy product samples strategically, with clear success criteria and personal follow-through to close. Own Your Pipeline Manage every opportunity independently in Salesforce, from first contact through close — no partner runs your pipeline for you. Log new opportunities the same day a qualifying conversation happens, and keep stage, activity, and next steps current at all times. Collaborate Across the Territory Partner with the National Sales Manager on territory priorities and flag strategic or cross-territory leads the same day they arise. Coordinate with distributor partners on shared accounts, and follow Forza's pricing guidance, escalating exceptions through the proper channel. WHAT YOU'LL BRING A hunter's mentality. You're energized by prospecting and new business development, not just managing what's already on the books. Field sales experience and a structured selling approach. Familiarity with a recognized sales methodology (Sandler, SPIN, GAP Selling, Challenger, SPICED, Solution Selling, or similar) is expected; experience with a qualification framework like MEDDICC/MEDDPICC is highly valued. Discipline and self-sufficiency. You manage your own calendar, pipeline hygiene, and CRM entry without needing an inside sales partner to hand you leads. A problem-first mindset. You ask before you pitch, and you'd rather understand the application than push a product. Willingness to travel extensively. This role requires regular overnight travel and up to 75% travel by air and car to cover the territory. A collaborative, no-drama attitude. You communicate proactively, surface issues early, and treat customers and teammates with the same respect regardless of title. Nice to Have Experience selling through distribution or channel partners. HOW SUCCESS IS MEASURED This role is measured on the metrics you directly control — revenue results and field activity — not company-wide outcomes or gross-profit ownership. Measure Standing Target Territory revenue vs. plan ≥ 100% of assigned territory revenue plan Weekly field activity On or above defined weekly visit and call minimums New opportunity creation On or above defined weekly opportunity creation target Pipeline hygiene & CRM accuracy Zero opportunities untouched beyond the defined cadence window Same-day opportunity entry 100% of qualifying field conversations logged in Salesforce same day Competitive displacement Tracked and reviewed against territory target WHY JOIN FORZA Full ownership of your territory and your results — no micromanagement, no competing priorities. Direct access to the people who engineer your solutions — our in-house R&D and technical teams back you in the field. A company that backs its people the way it backs its products: full strength, no half-measures. The autonomy of running your own book of business, with the support of a 30-year manufacturer behind you. THE FORZA STANDARD Own the outcome, not just the task — see it through to done. Bring a problem with a recommendation, not just a problem. Communicate proactively — surface risk and bad news early. Hold the standard even when no one is watching. Treat teammates, customers, and partners with the same respect, regardless of title. Forza is an Equal Opportunity Employer. We evaluate all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.