Position Title: National Sales Director, Chicago
Department: Citywide Sales
Reports to: Chief Sales Officer
Location: Chicago, IL
About the San Diego Tourism Authority
The San Diego Tourism Authority’s mission is to drive visitor demand to
economically benefit the San Diego Region. In San Diego, we believe tourism is
for all. The San Diego Tourism Authority is committed to creating an inclusive
workplace and destination where everyone is welcome, valued, and empowered to
thrive. Tourism is the second largest segment of San Diego's economy and is
vitally important to the economic health of the region. See Why Travel Matters
[https://www.sandiego.org/campaigns/national-travel-and-tourism-week.aspx] to
all San Diegans.
The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit
corporation composed of approximately 1,000 member organizations, businesses,
local governments, and individuals seeking a better community through the
visitor industry. San Diego Tourism Authority members include tourism-related
entities in such categories as lodging, dining, arts, attractions, shopping, and
transportation, among others, as well as other companies indirectly involved in
tourism.
As a sales and marketing organization, the main objective of the San Diego
Tourism Authority is to promote and market the San Diego region as a preferred
vacation and meeting destination. The San Diego Tourism Authority also
represents and supports the interests of the visitor industry as a whole. The
majority of funding received by the San Diego Tourism Authority is derived from
San Diego Tourism Marketing District (TMD) Assessment Funds. The San Diego
Tourism Authority also receives financial support from member dues and
promotional assistance from the membership through donated in-kind services.
POSITION SUMMARY
Under the direction of the Chief Sales Officer (CSO), the National Sales
Director will market and sell meeting space for the San Diego Convention Center
Corporation (SDCCC). In addition, the position will assist hotels in in
contracting room blocks to drive San Diego’s Hotel Occupancy Tax and Tourism
Marketing District fees.
Essential Duties and Responsibilities
Sales Performance & Business Development:
* Achieve an annual room night booking goal as established by the CSO and
approved by the SDCCC. Additional aspects of the goal may include need-time
focus, food & beverage (F&B) spend, convention center rental, and other
ancillary revenue targets.
* Develop and execute an annual sales plan to achieve business objectives,
including customer retention, new client acquisition, closing strategies, key
sales activities, customer-facing events, and participation in relevant trade
shows.
* Act as a strategic consultant to clients, understanding their organizational
structure, goals, and objectives beyond meeting space needs, and identifying
ways San Diego can support their success.
* Be constantly visible in your market through in-person sales appointments,
sales presentations and appropriate networking/industry events.
Collaboration & Stakeholder Engagement:
* Work closely with the SDCCC, SDTA team members, and the hotel community to
drive business results that meet stakeholder needs and enhance San Diego’s
competitive position as a meetings and conventions destination.
* Maintain alignment with SDTA messaging and service standards to ensure a
cohesive presence in the marketplace.
Market & Industry Expertise:
* Stay well-informed on San Diego’s current business and tourism landscape,
including new developments, political issues, restaurant and nightlife
updates, airport updates and transportation infrastructure, crime and
homelessness, and industry trends impacting meetings and conventions.
* Maintain deep knowledge of competing convention destinations, including
convention center offerings, hotel packages, new developments, airlift, and
economic or social factors affecting their competitiveness.
* Stay current on industry trends affecting both San Diego and the broader
meetings & conventions sector, including hotel contracting, housing trends,
homelessness challenges, and proactive strategies to navigate sociopolitical
developments or disruptions.
Professional Engagement & Process Improvement:
* Represent SDTA at key national and local industry meetings and trade shows as
determined by CSO, which may include - but not limited to PCMA, MPI, ASAE,
CEMA, and IAEE.
* Continuously seek opportunities to improve sales processes and methodologies
to help position SDTA as a “Best in Class” organization.
* Communicate and connect with the SDTA team to keep consistent messaging and
high standard of service in the marketplace.
Perform other duties and projects as assigned.
Requirements:
* Bachelor's degree in business, marketing, hospitality management, or a
related field—or an equivalent combination of education and experience.
* 5+ years of sales experience in hospitality, tourism, convention, or service
sales, preferably within a large hotel (750+ rooms) or a large-market
convention and visitors’ bureau (CVB) or destination marketing organization
(DMO).
* Strong understanding of competitive convention center markets, including
emerging destinations.
* Demonstrated ability to meet or exceed sales targets and drive revenue
growth.
* Ability to assess reports, analyze trends, and adjust sales strategies
accordingly.
* Excellent verbal and written communication skills, strong group presentation
abilities, and the ability to build professional relationships with clients
and businesses.
* Exceptional leadership, negotiation, and persuasion skills.
* Strong ability to multitask, prioritize workload, and manage time
effectively.
* Proficiency in CRM software (Simpleview preferred), communication and
analytics tools, and Microsoft Office Suite.
* High integrity, ethical standards & compliance, and self-awareness.
* Commitment to company values and fostering an inclusive and collaborative
workplace culture.
* Ability to work evenings, weekends, and holidays as needed.
* Must be willing to travel as needed, up to 25%.
* Must be based within 20 miles of a major airport in the Chicago, IL area.
Benefits Options Include:
* Medical
* Dental
* Vision
* Life Insurance
* Short-Term and Long-Term Disability
* Accidental Death and Dismemberment
* Flex Spending and Dependent Care plans
* Matching 401k
Annualized salary range is $115k to $125k DOE plus incentive.
To Apply: Complete the online application, including submitting a current resume
and a cover letter.
Offer of employment will be contingent upon satisfactorily clearing background
checks.
San Diego Tourism Authority is an equal opportunity employer. We believe in
hiring a diverse workforce and sustaining an inclusive culture. We are committed
to non-discrimination on any protected basis, such as race, religion, national
origin, sexual orientation, gender, gender identity and expression, marital
status, age, disability, pregnancy, medical condition, veteran status or any
other basis covered under applicable law.