JOB POSTING
Public Relations Specialist
Houston, TX, US, Texas
Full Time |
Position Overview: The Public Relations Specialist supports the development and execution of marketing, public relations, communications, and media initiatives that advance the Houston Humane Society’s mission, programs, and community impact. |
Principal Duties and Responsibilities:
- Develop and execute public relations plans aligned with organizations goals, priorities, and key messages.
- Identify opportunities to increase client visibility through earned media, announcements, events, and other communications initiatives.
- Conduct research to support public relations strategies, campaigns, and story development.
- Develop proactive and reactive communications strategies as needed.
- Develop compelling story ideas and media angles that support the organizations objectives.
- Research and identify relevant media outlets, journalists, influencers, and other key audiences.
- Conduct targeted media outreach and build relationships with members of the media.
- Draft and distribute public relations and marketing materials, including press releases, pitches, talking points, statements, articles, promotional content, and other communications materials.
- Coordinate the delivery of visual assets to support media outreach, marketing initiatives, and communications efforts.
- Implement, and activate marketing collateral to ensure messaging, visuals, and graphics are consistent with the brand across online platforms and in-shelter environments.
- Coordinate media interviews, press opportunities, and media events.
- Staff media interviews and events as appropriate.
- Coordinate with spokespeople and client representatives to ensure they are prepared for scheduled media opportunities.
- Track media inquiries and opportunities and coordinate timely responses.
- Monitor relevant media coverage, news developments, and industry conversations.
- Track and document media placements and coverage generated through public relations efforts.
- Maintain reasonable availability outside of standard business hours when required by organization needs, breaking news, media opportunities, events, or other time-sensitive public relations activities.
- Facilitate weekly department meetings.
- Provide administrative support to the marketing team.
- Update and maintain files in company database.
- Perform other duties as required or assigned.
Supervision Received:
Work under the general direction of Marketing Director. Work independently to prioritize and complete assigned tasks.
Qualifications & Skills:
- Ability to fluently speak/write both in English and Spanish preferred.
- A bachelor's degree. Can be substituted by the equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
- 4-6 years of in public relations, communications, marketing, media relations, account management, or related field.
- Experience developing press releases, media pitches, talking points, fact sheets, social or marketing content, and other communications materials.
- Experience conducting media outreach and developing relationships with journalists and media outlets.
- Experience coordinating media events, press conferences, interviews, community events, or promotional events.
- Experience with media monitoring and coverage reporting platforms.
- Strong writing, editing, proofreading, and verbal communication skills.
- Advanced proficiency in the Microsoft Office Suite, Canva, and Video Editing Software.
- Advanced proficiency in social media platforms.
- Strong attention to detail and a commitment to accuracy and quality.
- Demonstrated ability in handling multiple priorities, project management and meeting deadlines; strong planning and organizational skills.
- Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
- Ability to lift up to 20lbs.
- Comfortable handling animals of all sizes