General Sales Manager
Nissan of Hendersonville | Hendersonville, NC
Lead the Floor. Drive the Number. Build the Team.
Nissan of Hendersonville is looking for a proven General Sales Manager who knows how to lead from the front, develop people, and deliver consistent results.
We are not looking for someone who simply manages the desk.
We want a leader who understands the entire sales operation, sets clear expectations, holds the team accountable, and creates a culture where performance matters.
The right GSM will have strong command of new and used vehicle sales, desking, inventory, gross, volume, lead management, sales process, and people development.
What You’ll Own
- Lead the entire sales operation and drive daily, monthly, and annual performance
- Manage and develop Sales Managers, Finance Managers, and Sales Consultants
- Establish clear sales goals and hold the team accountable for results
- Drive new and used vehicle volume while protecting gross profit
- Manage the desk and ensure deals are structured effectively
- Monitor closing ratios, lead response, appointments, show rates, and sold rates
- Ensure internet and BDC opportunities are handled quickly and consistently
- Work closely with the Used Car Department to improve inventory turn and profitability
- Monitor aging inventory and develop strategies to move vehicles
- Conduct daily sales meetings and ongoing training
- Coach managers and sales consultants to improve performance
- Review CRM activity and ensure consistent follow-up
- Maintain strong manufacturer relationships and achieve Nissan objectives
- Partner with Finance to improve product penetration and profitability
- Recruit, hire, train, and retain high-performing sales professionals
- Build a culture of urgency, accountability, teamwork, and customer service
- Ensure compliance with dealership policies and applicable regulations
What We’re Looking For
The ideal candidate will have:
- Significant automotive retail sales management experience
- Previous GSM, General Sales Manager, Sales Director, or senior Sales Manager experience strongly preferred
- Proven success increasing sales volume and gross profit
- Strong desking and deal-structuring ability
- Experience leading both new and used vehicle operations
- Strong understanding of CRM management and digital lead processes
- Ability to coach and develop salespeople and managers
- Strong inventory management skills
- Excellent communication and leadership ability
- A track record of accountability and consistent execution
- The ability to make decisions quickly and confidently
- A customer-first mindset without sacrificing business discipline
- Valid driver’s license and acceptable driving record
This Role Requires More Than Managing the Desk
A strong GSM knows exactly what is happening on the sales floor.
You know who has appointments.
You know which leads have not been contacted.
You know where every deal stands.
You know which vehicles are aging.
You know who is producing, who needs coaching, and where the opportunities are.
You do not wait until the end of the month to discover a problem.
You identify it early, address it, and move the team forward.
The Person We Want
, learn, and jump in when needed.
Integrity means doing business the right way.
Respect means developing people while still
You are competitive without creating chaos.
You can push for results without losing the team.
You understand that accountability and development go together.
You are comfortable making difficult decisions.
You do not hide in the office.
You are visible, engaged, and connected to the floor.
And most importantly, you know how to turn a group of salespeople into a high-performing sales organization.
Ready to Lead?
If you have a proven record of automotive sales leadership and are ready to take ownership of the entire sales operation, we want to hear from you.
Apply today and help lead the next level of growth at Nissan of Hendersonville.
Nissan of Hendersonville is an Equal Opportunity Employer.