Short Description

The Senior Manager, Education and Artistry brings the Too Faced brand to life through exceptional artistry, engaging education and compelling content. Acting as a global brand ambassador, key makeup artist and on-camera talent, this role builds product knowledge, elevates artistry and inspires teams and consumers while supporting brand awareness and commercial growth.

This position supports the Executive Director, Education and Artistry in developing and executing education programs, shaping artistry direction and translating product innovation into clear, entertaining and actionable storytelling. The Manager partners with Global Education, regional sales teams, Marketing, PR, Social Media and Product Development to ensure every experience reflects Too Faced’s creativity, playful personality and brand standards.

National and international travel is required to support training, media appearances, masterclasses and elevated retail events.

Description

Education Strategy & Training

• Identify training needs and develop education initiatives that strengthen product knowledge, artistry, selling skills and the consumer experience.
• Develop, lead and facilitate core training programs in partnership with Global Education and regional teams, adapting execution to local business needs.
• Translate product benefits, application techniques and brand storytelling into engaging education that supports sales and key performance indicators.
• Create and deliver in-person and virtual training, digital learning content, product demonstrations and masterclasses.
• Identify new tools, technologies and formats to make education more accessible, effective and engaging.
• Partner with sales leadership to develop regional sales and training strategies, aligning education priorities with business opportunities.
• Conduct store visits to reinforce training, coach field teams, assess execution and gather consumer and retailer insights.
• Evaluate training effectiveness and use feedback and business results to improve programs.

Artistry & Product Innovation

• Serve as a key makeup artist for brand programs, content creation, events and other initiatives as requested.
• Support the Executive Director, Education and Artistry in developing artistry techniques and application methods that elevate product performance while remaining true to Too Faced’s identity.
• Contribute an artistry perspective in product development meetings, representing the needs of makeup artists and consumers.
• Test products in development and provide actionable feedback on application, performance, shades, textures and consumer relevance.
• Develop trend forecasting presentations that translate emerging beauty, cultural and social trends into opportunities for products, education and content.
• Share insights on relevant makeup artists, creators and emerging techniques with cross-functional teams.

Long Description

Content, Social Media & Brand Representation

• Serve as engaging on-camera talent for digital education, product launches, social content and live shopping.
• Create artistry content for the brand’s owned channels, demonstrating product benefits and techniques in a clear, entertaining and approachable way.
• Host social media live shopping experiences that combine education, storytelling and product demonstration to support conversion.
• Represent the brand at media presentations, interviews, studio events, community initiatives and retailer activations.
• Partner with PR to provide product expertise, press quotes and commentary on beauty trends as requested.
• Maintain a brand-aligned social media presence in accordance with company guidelines.

Team Leadership & Development

• Lead, coach and develop assigned trainers and education team members, strengthening artistry, facilitation, digital content and leadership capabilities.
• Support recruitment, hiring and onboarding for training roles within the position’s scope.
• Manage trainer schedules and coordinate collaboration with regional sales and field teams.
• Set clear expectations and provide timely, constructive feedback that supports performance and development.
• Build a collaborative, creative and supportive team culture that encourages initiative, accountability and excellence.
• Ensure consistent communication across global, regional and field partners.

Retail Events & Cross-Functional Collaboration

• Support the planning and execution of retail events, launch activations, masterclasses and elevated consumer experiences.
• Conduct makeup demonstrations and provide artistry direction to artists supporting events.
• Collaborate with Marketing, PR, Social Media, Sales and Education to ensure consistent messaging and coordinated execution across channels.
• Build strong relationships with internal stakeholders and retailer partners to identify opportunities that drive brand engagement and sales.
• Ensure all training, content and events reflect Too Faced’s values, visual identity and standards.

Budget & Operational Management

• Manage assigned education and event budgets, tracking expenditures against approved allocations.
• Maintain training kits, product inventory, equipment and educational assets to support effective program execution.
• Ensure training spaces and equipment are organized, functional, secure and appropriately equipped.
• Submit accurate expense reports, credit card statements and company asset documentation on time.
• Identify opportunities to improve operational efficiency and maximize resources.

Qualifications

• Exceptional makeup artistry skills with the ability to demonstrate and teach techniques across a range of skill levels.
• Experience developing and delivering beauty education, training programs and retail events.
• Excellent presentation and facilitation skills, with the ability to engage, inspire and motivate diverse audiences.
• Strong on-camera presence and experience creating social media and digital education content.
• Experience hosting live shopping, masterclasses or media appearances; media training preferred.
• Demonstrated leadership, coaching and team development capabilities.
• Commercial mindset with the ability to connect education and artistry initiatives to consumer needs, sales and business objectives.
• Strong understanding of beauty trends, product innovation, retail environments and the social media landscape.
• Strategic thinking, creative agility and an entrepreneurial approach to problem-solving.
• Strong organizational, project management and budget management skills.
• Collaborative, proactive and highly motivated, with a passion for people and professional development.
• Understanding of Too Faced’s brand identity and the ability to express its playful spirit through artistry, education and storytelling.
• Willingness and ability to travel nationally and internationally.