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Summary
The Senior Therapeutic Area Specialist is critical role in our unique customer model to execute the BMS aspiration to be the BioPharma that delivers the most impactful engagement with Health Care Providers (HCPs), driving adoption of new and existing medicines for appropriate patients.
The primary role is to be accountable for the appropriate adoption of BMS assigned Rheumatology portfolio and generate demand. To meet the HCPs expectations, the TAS engages them with a differentiated Customer Experience (Cx) through deep scientific dialog.
The role builds and maintains strong professional relationships with selected National Thought Leaders (NTLs) and focus on regional thought leaders (RTLs) and community-based physicians/HCPs in private practice, medical groups practices, office staff, and other stakeholders in the patient care continuum as their primary point of contact.
The TAS liaises with other BMS functions as needed to deliver an overall higher Customer Experience (Cx) by meeting HCP needs in a timely and scientific manner. This role will prioritize the safe and appropriate use of BMS products while also focusing on overall business results and performance objectives while exemplifying BMS values.
The TAS role is field based. A TAS is anticipated to spend their time in the field with external customers.
Responsibilities:
Portfolio Promotion
Promotes approved indications of BMS products within a defined territory or region to meet or exceed assigned sales targets.
Organize promotional programs like lunch & learn and speaker programs.
Creates demand for BMS medicines by articulating the clinical and scientific rationale for use of products in appropriate patients.
Maximizes the usage of AI based targeting capabilities (CE3) to define their call plan
Participates to OMNICHANNEL interactions with customers.
Engages with and continuously maintains/grows a high level of scientific expertise in all assigned products and therapeutic areas.
Prepares and successfully implements a comprehensive territory and account plans.
Fair & Balanced Scientific Dialogue
Demonstrates scientific expertise and passion in using approved scientific resources and publications to present information to HCPs and ensures medical accuracy
Conducts office presentations and discusses product related scientific information with HCPs that is consistent with label.
Maintains high level of working expertise on emerging data.
Engages real time medical support to reactively answer unsolicited questions requiring scientific exchange.
Cross-functional collaboration
Proactive collaboration with other field teams to ensure best Customer Experience (Cx) for HCPs.
Fosters team effectiveness and accomplishments of shared goals by gathering and sharing relevant insights and information internally to enable BMS to better serve its customers.
Complies with all laws, regulations and policies that govern the conduct of BMS.