Position: Marketing Lead

Hours:  Mon – Fri, some weekends and evenings around industry events

Location: San Antonio, TX; some travel required; in office required (no remote work available)

Department: Marketing

Who We Are

https://ttha.com/           https://safariclub.org/

Texas Trophy Hunters Association (TTHA) is the “Voice of Texas Hunting” and strives to unite all segments of the hunting community to promote, protect, and preserve Texas’ wildlife resources and hunting heritage for our future generations. For over 45 years TTHA has protected and preserved Texas’ wildlife resources for our future generations. TTHA continues to stand stronger than ever as a leader in the Texas outdoor community committed to provide education and entertainment for its members and supporters.

Over the years TTHA has earned the reputation for being the most prestigious and respected deer hunting organization in Texas and, today, this reputation is known beyond state lines. Head-quartered in San Antonio, Texas, TTHA focuses on providing the hunting and outdoor community with resources and education for not only deer hunting, but for all Texas hunting. As a member-based organization, TTHA offers a bi-monthly publication, The Journal of the Texas Trophy Hunters and our annual consumer shows, the Hunters Extravaganzas. Travel is required to trade shows and any events to increase membership growth. TTHA is a division of Safari Club International.

Our Core Values — You are a HUNTER 
At SCI, our values guide everything we do. We seek candidates who embody our HUNTER mindset:

• H – Hunting Matters: We champion the importance and ethics of hunting and conservation.
• U – Uncompromising Integrity: We do the right thing, always.
• N – Never-Ending Growth: We are committed to continuous improvement and learning.
• T – Teamwork: We collaborate, support, and celebrate one another.
• E – Excellence: We hold ourselves to high standards in all we do.
• R – Respect: We treat everyone with dignity, fairness, and professionalism.

All applicants should demonstrate an understanding of, and commitment to, hunting as an essential part of biologically sound and ethically responsible international wildlife management. The ideal candidate will have some existing knowledge of TTHA’s current programs and mission and be passionate about hunter’s rights. 

Summary

This position is responsible for the leading of all marketing, advertising, and promotional activities for the organization. The Lead will establish marketing strategies to meet organizational objectives. In addition, this position will evaluate customer research, market conditions, and competitor data and implement marketing plan changes as needed.

This job operates in our San Antonio office. This position travels up to 25% of the time, including to the SCI annual convention, TTHA Hunters Extravaganza's, site visits, Board Meetings, and any other trade shows or events of interest to or supported by Sporting Conservation International.

All applicants should demonstrate an understanding of, and commitment to, hunting as an essential part of biologically sound and ethically responsible international wildlife management. 

Responsibilities

• Responsible for the development and execution of a comprehensive marketing and public relations program designed to maintain and grow the TTHA brand through membership, media relations, sponsor partnership, non-traditional revenue opportunities, SCI marketing and events. 
• Position TTHA as the go-to-source for hunting by providing and publishing fresh, timely and relevant content and information for members, prospects, vendors, and partners. 
• Develops annual marketing operating budget for approval and monitors performance on a monthly basis. 
• Work with all department Managers/Leads to develop and execute direct marketing and promotion plans to acquire and renew members/subscribers, gain attendance for events through direct mail, email, telemarketing, and web-based, including developing membership offers and advertising (internal and external), invoice and renewal offers.
• Monitor performance and test new tactics for merchandise and membership renewal programs with the goal of improving efficiency of these efforts.
• Comfortable on camera and speaking on behalf of TTHA for marketing purposes.
• Create updated correspondence and messaging (renewals, invoices, special promotions, etc.), including print, digital, and television in coordination.
• Meet production schedules for delivery of materials.
• Develops, maintains, and utilizes knowledge of industry and trends, competitive environment, and vision demonstrated through evolution of marketing efforts as necessary.
• Oversees, directs, and is responsible for completion of special projects, and other revenue producing ventures as assigned. 
• Create and manage budgets, responsible for meeting cost goals and reports on expenditures.
• Create effective public relations campaigns to increase awareness of TTHA.
• Responsible for execution of all media promotions and events. Track and report marketing and PR data.
• Responsible for growing and overseeing the TTHA Dealer Program.
• Responsible for TTHA merchandise. (Design, clover inventory, HX setup, sales, etc.)
• Purchase, measure, analyze, and track media coverage as appropriate, for Extravaganzas and other efforts.
• Forge and maintain relationships with key media and industry contacts to promote the TTHA brand. 
• Secure interviews for TTHA spokespersons and drive media attention for maximum brand impact. 
• Create advertising components for general marketing and social media when art department is unable.
• Responsible for creating a content calendar that allows all product lines and service to come full circle and promote TTHA
• Performs other duties as assigned.

Required Skills

• Must be proficient with spreadsheet, word processing, database, and graphic presentation software programs and have the ability to become proficient with proprietary software needed for the performance of the essential functions of the position.
• Must demonstrate excellent communication skills, attention to detail, organizational skills and exceptional customer service.
• Must be proficient with Adobe, Canva, & meta business.
• Ability to develop and deliver presentations. 
• Visibility requires maintaining a professional appearance and providing a positive company image to the public.
• Essential functions of this position are performed in an office environment. The employee must occasionally lift or move up to 20 pounds. Incumbents generally sit for long periods of time.

Qualifications

• Bachelor’s Degree in: Communications, Marketing, or other related field  
• 3 years of experience in marketing, communications, or a related field.
• Preferred: knowledge of, and experience in, the outdoor industry.
• Preferred: experience in membership organizations
• Must demonstrate experience in hunting and an understanding of issues facing hunting today.
• Valid driver’s license with ability to be insurable on SCI/TTHA policy
• Must be a hunter. 

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.