A construction technology SaaS company is looking for a Senior Product Marketing Manager to build and lead its product marketing function. You will work across Product, Sales, Customer Success, and Marketing to clarify the value of complex products and support growth across multiple regions.
Own positioning and messaging for different customer segments, buyer personas, and markets, including New Zealand, Australia, Canada, and the United States.
Build the product marketing function from the ground up by assessing existing materials, establishing a playbook, and putting it into practice.
Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
Create and maintain sales enablement resources, including battlecards, competitive guidance, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.
Partner with Product, Sales, Customer Success, and Marketing leadership to improve how construction customers discover and adopt the products.
Develop AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
Lead the website rebuild's positioning and messaging strategy, and turn customer interviews, win-loss data, and market signals into recommendations.
Build customer evidence and advocacy programs, and advise regional marketing managers on messaging and positioning.
Five to eight years of product marketing experience in B2B SaaS, including experience supporting businesses with complex, fast-paced sales cycles.
Experience building product marketing functions from scratch at multiple technology companies and managing multi-region work.
Strong cross-functional communication skills and the ability to work independently in an evolving environment.
Experience developing positioning across customer segments, personas, and geographies.
Construction technology or proptech experience is a plus, as is familiarity with Procore, Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
Willingness to travel two to three times per quarter.
Base salary is $130,000 to $160,000 annually. Visa sponsorship is not available.
Hybrid, based in Austin, Texas, with three days per week in the office.