Email Marketing Coordinator (Part-Time)
Wake Forest, North Carolina
PART_TIME |
Job Details: Job Location: Stealey - Wake Forest, NC, Position Type: Part Time, Salary Range: Undisclosed, JOB TITLE: Email Marketing Coordinator (Part-Time) DEPARTMENT: Marketing & Communications DIVISION: Institutional Advancement SUPERVISOR: Associate Director of Marketing and Communications   I. PURPOSE OF THE JOB The Email Marketing Coordinator (1) strategizes, segments, and sends email communication to maximize institutional engagement and (2) collects and aggregates student experience data for marketing.    II. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Assist with execution of Southeastern Seminary and Judson College messaging and brand awareness strategies   Create and maintain email campaigns to segments of the Southeastern and Judson market   Coordinate with graphic designers and copy writer to update, refine, and standardize email assets  Monitor and report on campaign performance to evaluate and improve the effectiveness of marketing emails  Research and propose strategies for growing an engaged, segmented mailing list for Southeastern’s and Judson’s target audiences  Identify relevant non-competing organizations to partner with in email communication   Compile qualitative data to inform marketing decisions by facilitating student focus groups and surveys about student experience and perception  Assist the director and associate director as assigned    III. OTHER DUTIES & RESPONSIBILITIES None   IV. SUPERVISORY RESPONSIBILITIES None   V. KNOWLEDGE AND SKILLS · Required Excellent communications skills   Understanding of the concepts of branding and marketing   Detail-oriented organizational skills  Creativity   Collaborative spirit and strong team player  Preferred Bachelor’s degree in marketing, communications, or related field  Experience with marketing tools   Experience utilizing Slate and other CRMs  Knowledge of email marketing and inbound marketing best practices    VI. FISCAL RESPONSIBILITY None   VII. EXTENT OF PUBLIC CONTACT Communication with prospective students and their parents or leaders  Communication with the general public  Communication with current students   Communication with faculty and staff  Occasional communication with external partners and organizations    VIII. PHYSICAL DEMANDS Normal fitness as required for office duties   IX. WORKING CONDITIONS AND ENVIRONMENT Flexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees Qualifications: