Work Location: ​Chicago​

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

We are seeking a VP of Revenue Growth & Trade Management to join the Trade Marketing team reporting to the Chief Trade Marketing Officer. This highly valued and influential role will lead the organization’s revenue growth management agenda across the U.S. portfolio, serving as the enterprise owner for the Value Maneuver process and the development of pricing, trade, promotion, channel, and commercial planning capabilities. This individual will partner closely with Sales, Marketing, Finance, Customer Marketing, Category Leadership, Sales Operations, and other cross-functional leaders to define annual and long-range revenue growth strategies, translate insights into actionable customer and channel recommendations, and ensure executional discipline against commercial priorities. The role requires a strong balance of strategic leadership, analytical rigor, change management, and commercial influence to accelerate profitable growth, strengthen customer partnerships, and foster transparent communication on Revenue Growth & Trade Management across the organization.

This role is based at our global headquarters in Chicago, IL.

Ways you will make a difference

The following are representative but not exhaustive of the objectives and responsibilities of the position.

Revenue Growth Strategy & Value Maneuver

• Serve as the enterprise leader and process owner for Revenue Growth Management and the local Value Maneuver agenda across pricing, revenue management, channel management, and NPD value-chain decisions
• Lead, in close partnership with Marketing, Sales, Finance, and Category Leadership, the annual and long-range definition of the Value Maneuver to deliver sustainable, profitable growth
• Translate corporate growth ambition into clear revenue, trade, pricing, promotion, and channel priorities that can be executed through the commercial planning cycle
• Monitor execution of the Value Maneuver at market and customer level, identifying risks, opportunities, corrective actions, and resource dependencies

Pricing, Trade Investment & Promotion Effectiveness

• Develop pricing architecture, pack-price strategy, and revenue management recommendations that strengthen brand health, category growth, competitiveness, and margin delivery
• Provide strategic leadership for trade investment guardrails, promotional planning, post-event analysis, and optimization of trade spend effectiveness across channels and customers
• Partner with Sales and Customer Marketing to establish promotion and merchandising guidelines that support customer objectives while protecting company profitability

Commercial Planning & Customer Partnership

• Partner with Sales leadership and Key Account Management teams in customer review processes, providing RGM recommendations and supporting preparation of customer scorecards covering the triple-win of consumer, customer, and company value
• Support Sales teams throughout the planning process with clear inputs and guidelines on pricing, promotion, innovation, merchandising, and customer investment priorities
• Influence Joint Business Planning and customer growth strategies by translating RGM insights into persuasive, customer-ready recommendations

Commercial Capabilities, Compliance & Business Intelligence

• Act as the local focal point for commercial capabilities, driving adoption of tools, processes, and standards aligned to Sales and Order-to-Cash policy
• Ensure availability, accuracy, and usability of the data required to maintain RGM and commercial capabilities at local level, including sell-out, market share, customer performance, pricing, promotion, trade, and margin data
• Lead development and enhancement of dashboards and reporting that monitor key commercial figures and support business understanding, decision-making, and accountability

Cross-Functional Leadership & Stakeholder Engagement

• Operate as a senior commercial thought partner to the Chief Customer Officer and Sales Leadership Team, shaping priorities that improve revenue quality and profitable growth
• Build strong working relationships with internal stakeholders across Sales, Marketing, Finance, Category Leadership, Supply Chain, and Sales Operations

People Leadership & Team Development

• Deliver results through a high-performing Revenue Growth Management team by providing strategic direction, coaching, problem solving, and clear accountability
• Recruit, manage, motivate, coach, and develop team members, building the capability required to sustain the company’s profitability, growth goals, and vision

Skills that will make you successful

• Enterprise-level revenue growth management expertise across pricing, promotion, trade investment, channel strategy, customer planning, and portfolio economics
• Strategic, intuitive, and quantitative problem-solving skills; ability to turn complex data into clear choices, selling stories, and business recommendations
• Strong commercial acumen with the ability to balance consumer, customer, brand, and company financial outcomes
• Demonstrated ability to define priorities, set governance, and create standards that drive consistency without slowing commercial execution
• Advanced analytical capability with experience using syndicated, customer, financial, trade, pricing, and market data to improve business KPIs
• Executive presence and influencing skills; ability to engage senior leaders, challenge assumptions, and align stakeholders around profitable growth choices
• Strong cross-functional leadership skills to partner effectively with Sales, Marketing, Finance, Category Leadership, Customer Marketing, Sales Operations, Supply Chain, and external customers
• Ability to communicate pricing, trade, and revenue management concepts in a simple, transparent, and action-oriented way across the organization
• Proven change management capability, including building new processes, improving adoption of tools and routines, and creating a culture of accountability
• Storytelling capabilities with an aptitude to translate data and insights into compelling commercial narratives
• Record of success in a fast-paced, high-velocity environment with multiple priorities, tight timeframes, and a consumer landscape that never sits still
• Global mindset; desire to build a successful career with a growing global company

Experiences that will support your success

• 12–15+ years of revenue growth management, pricing, trade strategy, sales strategy, commercial planning, finance, category management, customer management, or related experience for consumer-facing CPG companies; foods/confectionery experience preferred
• 10+ years of relevant commercial leadership experience, including experience influencing Sales, Marketing, Finance, and customer-facing teams; prior RGM or commercial strategy leadership role strongly preferred
• Bachelor’s degree in business, marketing, finance, economics, analytics, or a related discipline required; MBA or advanced degree preferred
• Proven experience developing pricing, trade, promotion, channel, and customer investment strategies that improve revenue quality, margin, and profitable growth
• Experience leading annual planning, customer planning, commercial calendar, or Joint Business Planning processes in partnership with Sales and Finance
• Experience creating and implementing commercial capabilities, tools, dashboards, scorecards, governance routines, and reporting standards
• Strong understanding of customer P&Ls, trade spend, promotion effectiveness, price-pack architecture, shopper/customer dynamics, and CPG go-to-market models
• Syndicated data and customer analytics experience required; Circana/IRI, NielsenIQ, customer POS, trade promotion management, pricing, or business intelligence tool experience preferred
• Experience managing a team to deliver results; line manager experience providing coaching, career development, workforce planning, and succession planning for team members

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).  Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this role is $192,450  - $269,383 annually.