The Nantahala Outdoor Center is the nation’s largest outdoor recreation company. Over a half million guests visit NOC annually to embark on a diverse collection of over 80 different whitewater rafting and land-based itineraries, learn to kayak at NOC’s world-renowned Paddling School, test the latest outdoor gear and shop at its flagship retail stores, or enjoy NOC’s resort amenities such as its four restaurants and multi-tiered lodging. A privately-held company, NOC is one of the largest employers in Western North Carolina and 23 Olympians and Olympic coaches have called NOC home. NOC has been recently recognized by The New York Times as the “Nation's Premiere Paddling School,” “The Best Place to Learn” by Outside Magazine, and as “One of the Best Outfitters on Earth” by National Geographic ADVENTURE.