JEM Wellness Brands (JEM) was founded in 2022 with a simple mission: to elevate the health and wellness experience for our communities, team members, customers, and partners. We believe great brands start with great people. As a franchisee platform powering European Wax Center, Massage Envy, and Crunch Fitness, we invest in industry-leading brands, partner with exceptional operating leaders, and focus on long-term growth built on trust, performance, and community.