Feelin’ Like a Faygo! In 1907, two Russian immigrants, Ben and Perry Feigenson, created a piece of Detroit history by opening Faygo’s first facility. More than a century later, Faygo is still located in Detroit and proudly produces such popular soft drinks as Red Pop and Rock and Rye, along with a complete line of carbonated and non-carbonated beverages. Faygo Beverages, Inc. has been part of the National Beverage family since 1987. National Beverage Corp. As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America. Innovation is the essential ingredient in the flavorful variety of beverages we lovingly invent and create – including such iconic favorites as Shasta® and Faygo® soft drinks, Everfresh juices®, LaCroix® sparkling waters and Rip It® energy drinks.